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Modernism and Modernity in British Women’s Magazines : Ultra-modern Eves - (Hardcover)
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This book explores the treatment of modernism and modernity in early twentieth-century British women’s magazines. It expands recent research into the diverse markets and publication outlets through which literary modernism circulated by tracing modernism’s presence in commercial magazines that have so far escaped sustained critical attention. Through an extensive survey of issues of Vogue (UK), Eve: The Lady’s Pictorial, Good Housekeeping (UK) and Harper’s Bazaar (UK) published between 1916 and 1940, Wood uncovers how modernism was received, disseminated, and shaped by fashion and domestic titles across this period, and recovers experimental journalism and fiction within them by canonical and marginalized writers including Winifred Holtby, Rose Macaulay, Gertrude Stein, and Virginia Woolf. Analysis of editorial, feature, and advertising content is alert to interactions between word and image and reveals how modernism was mediated in relation to fashion, modernity, celebrity, and pleasure inside the glossy covers of these highly-commodified and multi-vocal texts. The book extends research into the role of periodicals in the cultural and textual production of modernism and adds to the substantial body of scholarship exposing the engagement of modernist writers with mass markets and popular culture. This volume demonstrates how women’s magazines engaged with and disrupted contemporary hierarchies of high and low culture and actively participated in constructing modernism’s public profile.