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Monetizing Your Data : A Guide to Turning Data into Profit-driving Strategies and Solutions (Hardcover)
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This title provides analysts the tools, techniques, and methods to “monetize their organization’s data.” A base understanding of the evolution of analytics and how organizations need to add new positions to make the best use of the volume and types of information they already have. It is a methodology for Decision Architecture that helps analyst and organizations drive revenue or save costs through repeatable processes, analytics, and data monetization strategies. In addition, techniques for structuring data for business analytics and automation that provide an understanding into aggregation strategies, data quality, and data transformation are given. This includes transforming organized and unstructured information into usable business data.