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More Than a Showroom : Strategies for Winning Back Online Shoppers (Hardcover) (Daniel G. Bachrach)

More Than a Showroom : Strategies for Winning Back Online Shoppers (Hardcover) (Daniel G. Bachrach) - image 1 of 1

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The growing phenomenon of showrooming plagues sales managers and small retailers in ever increasing numbers as technology has evolved to create smarter and more empowered consumers. Showrooming refers to the phenomenon of consumers – or potential consumers - browsing products in a retail store, and then ultimately purchasing focal product(s) online at a lower price through another vendor. Through exhaustive research we investigate this exploding trend and offer strategies, tools, and training approaches that can help to transform showrooming customers into in-store sales.Through close systematic examination of the phenomenon we seek to offer retail managers and owners deep insight into how they can stem the loss of resources to showrooming. The authors provide insight and understanding of the critical role played by value added through customer service and expert salesperson knowledge. This book will help retailers understand how they can implement essential, incremental changes to infuse value in the customer experience and not only entice significantly improved in-store sales but also build core customer relationships and enhance loyalty.

Number of Pages: 200
Genre: Business + Money Management
Sub-Genre: Advertising + Promotion, Consumer Behavior, Sales + Selling
Format: Hardcover
Publisher: Palgrave Macmillan
Author: Daniel G. Bachrach
Language: English
Street Date: February 2, 2016
TCIN: 50465575
UPC: 9781137551870
Item Number (DPCI): 248-07-3072

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