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Neuro Design : Neuromarketing Insights to Boost Engagement and Profitability (Paperback) (Darren

Neuro Design : Neuromarketing Insights to Boost Engagement and Profitability (Paperback) (Darren - image 1 of 1

About this item

Today, businesses of all sizes generate a great deal of creative graphical content, including websites, presentations, videos and social media posts. Most big companies, including P&G, Coke, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability.
Number of Pages: 249
Genre: Business + Money Management, Computers + Internet
Format: Paperback
Publisher: Kogan Page Ltd
Author: Darren Bridger
Language: English
Street Date: February 28, 2017
TCIN: 51739289
UPC: 9780749478889
Item Number (DPCI): 248-30-6356
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MSRPReg: $29.95 Save $1.50 (5% off)
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