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Neuro Design : Neuromarketing Insights to Boost Engagement and Profitability (Paperback) (Darren
About this item
Today, businesses of all sizes generate a great deal of creative graphical content, including websites, presentations, videos and social media posts. Most big companies, including P&G, Coke, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability.
Number of Pages: 249
Genre: Business + Money Management, Computers + Internet
Publisher: Kogan Page Ltd
Author: Darren Bridger
Street Date: February 28, 2017
Item Number (DPCI): 248-30-6356
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