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Never Use Futura - by Douglas Thomas (Paperback)

Never Use Futura -  by Douglas Thomas (Paperback) - image 1 of 1

About this item

It's everywhere, including the moon (on the commemorative plaque left by Apollo 11 astronauts), Nike sneakers, the artworks of Barbara Kruger, Ed Ruscha, and Jenny Holzer, 2001: A Space Odyssey credits, Domino's Pizza boxes, Absolut Vodka bottles, and Red Bull cans. Futura and its typographic offspring have been the face of presidential campaigns from Richard Nixon to Hillary Clinton. Indeed, Futura is one of the most used fonts in the world today—the typeface of modern design—more so even than Helvetica. This fascinating book explores the cultural history and uses of a face that's so common you might not notice, until you start looking, and then you can't escape it. Douglas Thomas traces Futura from its Bauhaus-inspired origin in Paul Renner's 1924 design, to its current role as the go-to choice for corporate work, logos, motion pictures, and advertisements. Never Use Futura is illuminating, sometimes playful, reading, not just for type nerds, but for anyone interested in how typefaces are used, take on meaning, and become a language of their own.
Number of Pages: 207
Genre: Art
Sub-Genre: History
Format: Paperback
Publisher: Chronicle Books Llc
Author: Douglas Thomas
Language: English
Street Date: October 17, 2017
TCIN: 52837450
UPC: 9781616895723
Item Number (DPCI): 248-48-8895
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$16.96
MSRPwas $24.95

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