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New Formula for Cool : Science, Technology, and the Popular in the American Imagination (Paperback)

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About this item

"Our society has undergone a paradigm shift. In the information age, you and I are the alpha males," Dr. Leonard Hofstadter, experimental physicist and protagonist of the hit sitcomThe Big Bang Theory, assures himself and his fellow scientists. The success of this show and similar works in American popular culture proves his point: Science has finally discovered the formula for cool. This interdisciplinary study examines how "cool," a key aesthetic and affective category in the American imagination, informs contemporary representations of science and technology. Analyzing selected audiovisual productions, Judith Kohlenberger sheds light on the interaction between science and popular culture, two pivotal sources for change in post-industrial America.

Number of Pages: 345
Genre: Social Science, Science
Sub-Genre: Popular Culture, Philosophy + Social Aspects
Series Title: American Culture Studies
Format: Paperback
Publisher: Columbia Univ Pr
Author: Judith Kohlenberger
Language: English
Street Date: January 26, 2016
TCIN: 50850052
UPC: 9783837630923
Item Number (DPCI): 248-12-0361
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