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New Technologies and Branding - by Philippe Sachetti & Thibaud Zuppinger (Hardcover)

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About this item

Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict.

Number of Pages: 160
Genre: Business + Money Management
Format: Hardcover
Publisher: John Wiley & Sons Inc
Author: Philippe Sachetti & Thibaud Zuppinger
Language: English
Street Date: March 27, 2018
TCIN: 53649966
UPC: 9781786301970
Item Number (DPCI): 248-40-4927
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MSRPReg: $120.00 Save $14.41 (12% off)
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