Loading, please wait...

New to Big - by David Kidder & Christina Wallace (Hardcover)

About this item


Number of Pages: 240

Genre: Business + Money Management

Sub-Genre: Entrepreneurship

Format: Hardcover

Publisher: Currency

Age Range: Adult

Author: David Kidder & Christina Wallace

Language: English

Street Date: April 2, 2019
TCIN: 54371466
UPC: 9780525573593
Item Number (DPCI): 248-72-3601
Origin: Made in the USA or Imported


Book Synopsis

Serial entrepreneurs David Kidder and Christina Wallace reveal their revolutionary playbook for igniting growth inside established companies.

Most established companies face a key survival challenge, says David Kidder, CEO of Bionic, lifelong entrepreneur, and angel investor in more than thirty startups: operational efficiency and outdated bureaucracy are at war with new growth. Legacy companies are skilled at growing big businesses into even bigger ones. But they are less adept at discovering new opportunities and turning them into big businesses, the way entrepreneurs and early-stage investors must. In New to Big, Kidder and Wallace reveal their proprietary blueprint for installing a permanent growth capability inside any company--the Growth Operating System.

The Growth OS borrows the best tools, systems, and mind-sets from entrepreneurship and venture capital and adapts them for established organizations, leveraging these two distinct skills as a form of management for building in a future that is uncertain. By focusing on what consumers do rather than what they say, celebrating productive failure, embracing a portfolio approach, and learning from the outside-in, Kidder and Wallace argue any company can go on offense and win the future.

This isn't about a one-off innovation moonshot. It's about building a permanent ladder to the moon.

Review Quotes

Once a big company makes the decision to grow, it has to learn how. New to Big presents a unique roadmap for big companies looking to spark powerful growth engines from within.
-Clayton Christensen, Professor of Business Administration, Harvard Business School and bestselling author of The Innovator's Dilemma and How Will You Measure Your Life?

"Big companies are normally where creativity goes to die. But David Kidder has spent his impressive career proving that it doesn't have to be that way. This is the long-awaited playbook for figuring out how to turn your bureaucracy into an innovation machine. Whether you're down in the trenches or up in the C-suite, it's full of smart ideas that are immediately actionable and immensely useful."
-Adam Grant, bestselling author of Originals and Give and Take

New to Big has been one of the biggest mindset shifts we've undertaken. Encouraging teams to fall in love with consumer problems while learning fast and encouraging leaders to think like venture capitalists has taken P&G back to its deeply entrepreneurial roots. A New to Big focus has created a culture of experimentation and speed. Combining this way of thinking with the strengths of a 181-year old company is transforming the way we innovate at P&G.
-Kathy Fish, Chief Research, Development, and Innovation Officer, Procter & Gamble

"New to Big is a great how-to book for change leaders seeking to drive scalable, profitable growth in big companies, reminding us how to use deep questioning, masterful listening, and a learning culture to discover the 'commercial truth'!"
-Kate Johnson, President, Microsoft U.S.

"New to Big offers a roadmap for how to think through challenges ahead and assists you in developing the mindset and tools required to thrive. If you are serious about growth, I recommend this book."
-Linda A. Hill, Professor of Business Administration, Harvard Business School and co-author of Collective Genius: The Art and Practice of Leading Innovation

About the Author

David S. Kidder is an entrepreneur and an investor in over 30 companies. He is currently the co-founder and CEO of Bionic. Previously, Kidder served as the co-founder and CEO of Clickable, and co-founded SmartRay Network. He is the co-author of the New York Times bestselling series, The Intellectual Devotional, and The Startup Playbook. He lives in Westchester County, New York, with his wife and three sons.

Christina Wallace is the Vice President of Growth at Bionic and the co-host of the podcast The Limit Does Not Exist. A graduate of Harvard Business School, Wallace previously founded BridgeUp: STEM at the American Museum of Natural History, was the founding director of Startup Institute New York, and was the co-founder and CEO of Quincy Apparel. She lives in Brooklyn with her husband.
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.

Shipping details

Estimated ship dimensions: 1 inches length x 5.5 inches width x 8.3 inches height
Estimated ship weight: 0.7 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), Northern Mariana Islands, Guam (see also separate entry under GU), Virgin Islands, U.S., APO/FPO, United States Minor Outlying Islands

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the in-store purchase, ship date or online order pickup. See return policy for details.
See the return policy for complete information.

From the manufacturer

No information loaded.

Guest Ratings & Reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.