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Sponsored

No7 Instant Illusion Wrinkle Filler - 1oz - image 1 of 3
No7 Instant Illusion Wrinkle Filler - 1oz - image 2 of 3
No7 Instant Illusion Wrinkle Filler - 1oz - image 3 of 3
No7 Instant Illusion Wrinkle Filler - 1oz - image 1 of 3
$15.99 when purchased online

About this item

Highlights

  • Smoothes the appearance of wrinkles and fine lines
  • Combines light diffusers with plumping ingredients
  • Skin immediately looks smoother and younger
  • Optically matches natural light diffusing properties of skin

Description

It’s an ultra quick fix to smooth the appearance of wrinkles and fine lines: No7 Instant Illusion Wrinkle Filler combines light diffusers with plumping ingredients that bounce light away from the face and fill in wrinkles so skin immediately looks smoother and younger. It works by scattering light using a unique combination of plate-like light reacting and diffusing particles, blurring the appearance of the skin around wrinkles and reducing contrast and shadow. It optically matches the natural light diffusing properties of skin—so by gently tapping it into wrinkles and lines they will appear to vanish. - Mike Bell, Boots Skincare Scientific Advisor
Scent: Unscented
Health Facts: Paraben-Free, Oil-Free, Sulfate-Free, Hypoallergenic
Product Form: Cream
Disposability: Do not flush
Package Quantity: 1
Beauty Purpose: Smoothing, Brightening, Anti-Aging, Fine Line Reduction
Recommended Skin Type: Combination, Oily, Sensitive, Dry
Net weight: 1 fl oz (US)
Features: Non-Drying
TCIN: 14227726
UPC: 5000167275001
Item Number (DPCI): 052-12-1034
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.

Inactive ingredients

cyclopentasiloxane, dimethicone crosspolymer, hdi/trimethylol hexyllactone cross polymer, cyclohexasiloxane, nylon 6/12, glycerin, butylene glycol, isohexadecane, ppg-15 stearyl ether, peg/ppg-18/18 dimethicone, glyceryl stearate, peg-100 stearate, boron nitride, silica, water, bht.

Shipping details

Estimated ship dimensions: 5.74 inches length x 1.14 inches width x 0.98 inches height
Estimated ship weight: 0.41 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), Northern Mariana Islands, Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU)

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Is Instant Illusion fragrance free?

submitted by Poppy79 - 6 years ago
  • A: It has a slight smell but nothing over whelming. I have dermatitis and this formula didn't effect my skin at all.

    submitted byRoi - 6 years ago
  • A: I believe it is fragrance free. I don’t smell anything when it is applied.

    submitted byzigzag - 6 years ago

Q: Is this a primer? or just a wrinkle putty

submitted by chris - 2 years ago
  • A: Hello Chris, the No7 Instant Illusion Wrinkle Filler is a unique product that fills wrinkles and optically matches the natural light diffusing properties of skin—so by gently tapping it into wrinkles and lines they will appear to vanish. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! :)

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: Does this product help with crows feet?

submitted by Navygirl - 4 years ago
  • A: Hi and thank you for reaching out! The Instant Illusion Wrinkle Filler is a fabulous product to smooth the appearance of wrinkles and fine lines. However, it has not been tested for use around the eye area. For the delicate skin around the eyes, we suggest using the No7 Youthful Eye Serum. This product is infused with Vitamin-A and anti-aging peptides to visibly reduce the appearance of wrinkles, crow’s feet and improve firmness. We hope this helps!

    submitted byNo7 Product Expert - 4 years ago
    Brand expert

Q: Would I apply this wrinkle filler before applying foundation, or would I apply it on top of foundation?

submitted by Reinekim - 4 years ago
  • A: Hello. Thank you for your question. The No7 Instant Illusion Wrinkle Filler can be applied before or after your foundation to smooth away the appearance of fine lines. We also recommend our clinically proven Laboratories Line Correcting Booster Serum to target those hard to treat, stubborn lines and wrinkles around and under the eyes, forehead, between the brows, lips and nasolabial folds. Apply the Line Correcting Booster Serum day and night followed by your favorite No7 moisturizer for a complete solution to your skin care routine. We know you will love them all as much as we do.

    submitted byNo7 Product Expert - 4 years ago
    Brand expert

Q: which is better for an older woman? the illusion wrinkle filler or the line correcting booster serom? I have a deep line on either side of my mouth.

submitted by Sheena - 4 years ago
  • A: Hi there! The No7 Instant Illusion Wrinkle Filler and the No7 Laboratories Line Correcting Booster Serum can both be used on mature skin, but they serve different purposes. The No7 Instant Illusion Wrinkle Filler is designed to smooth the appearance of wrinkles and fine lines. It combines light diffusers with plumping ingredients that bounce light away from the face and fill in wrinkles so skin immediately looks smoother and younger. The No7 Laboratories Line Correcting Booster Serum on the other hand, is clinically proven to visibly reduce the appearance of even the deepest, most stubborn lines & wrinkles. The serum is formulated with No7's powerful anti-wrinkle peptide technology that reduces the appearance of wrinkles by up to 5 years in 12 weeks.

    submitted byNo7 Product Expert - 4 years ago
    Brand expert

Q: I have a scar on the tip of my nose. I have been using a type of gel that fills and then dries; it has been discontinued. Would this product work for that? It is described as a cream so I am thinking it would not. Thank you.

submitted by Susan - 5 years ago
  • A: Hi Susan! No, the No7 Instant Illusion Wrinkle Filler will smooth away the appearance of fine lines, but will not dry to fill in scars

    submitted byNo7 Product Expert - 5 years ago
    Brand expert

Q: Is "No7 protect and perfect intense advanced serum" appropriate for 70 year old wrinkled facial skin?

submitted by psmithers - 7 years ago
  • A: Unfortunately the product doesn't work like it claims. If you have thin lines you may see a minimal amount of a change. These products are more for women to use as a preventative not after the damage that age, worries, and weather can do to your skin. I had the fine lines and though this product would work better then my normal routine but I ended up going back to my mother's regime which was pounds daily facial cream. I hope this helps you

    submitted byRoi - 6 years ago
3.9 out of 5 stars with 118 reviews
64% would recommend
42 recommendations
value: 3.84 out of 5
easy to apply: 4.8 out of 5
quality: 4.11 out of 5
long lasting: 4.15 out of 5
easy to remove: 4.79 out of 5

This No. 7 Wrinkle Filler works for me!!!

5 out of 5 stars
Thumbs up graphic, would recommend
Marnor - 3 months ago, Verified purchaser
Saw this on sale and thought I would give it a try. Was not expecting too much, as I was somewhat skeptical. Well, to my surprise it works. I am 76 with healthy skin but lip lines and eye lines crop up. I follow the application instructions (a little goes a long way so I put on sparingly) and voila! Amazing!!! I wait a bit after patting the areas and then smooth over per instructions. If applying makeup, I wait about 10 minutes and apply my foundation. This tube will last quite a while because as I stated earlier, a little goes a long way.
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
14 guests found this review helpful. Did you?

Wonderful

5 out of 5 stars
Thumbs up graphic, would recommend
Coop - 4 months ago, Verified purchaser
Texture and the way it applies .
4 guests found this review helpful. Did you?

Works Fairly Good

4 out of 5 stars
Thumbs up graphic, would recommend
wabeanie - 4 months ago, Verified purchaser
This product was bought to replace a product I normally use that appears to be discontinued. It works fairly well. It is easy to apply and you don't need much to spread it all over the face.
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 4 out of 5
quality: 4 out of 5
value: 3 out of 5
5 guests found this review helpful. Did you?

The Best

5 out of 5 stars
Thumbs up graphic, would recommend
KP - 8 months ago
Love this for under eye area to help with lines, best I tried - blurring too for pores - can be worn under or over makeup for touch ups.
easy to apply: 5 out of 5
easy to remove: 5 out of 5
quality: 5 out of 5
long lasting: 5 out of 5
value: 4 out of 5
12 guests found this review helpful. Did you?

Great product

5 out of 5 stars
Thumbs up graphic, would recommend
Carolyn - 11 months ago, Verified purchaser
I've been using this for years to fill the cracks around my mouth. I couldn't find it anywhere but Target.
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
18 guests found this review helpful. Did you?

Filler

4 out of 5 stars
Thumbs down graphic, would not recommend
Elf - 1 year ago
Can’t see any difference.
long lasting: 3 out of 5
quality: 3 out of 5
value: 3 out of 5
easy to apply: 3 out of 5
easy to remove: 3 out of 5
5 guests found this review helpful. Did you?

Good product

4 out of 5 stars
Thumbs up graphic, would recommend
Patty - 1 year ago, Verified purchaser
This is a good wrinkle filler. Pat it on. Let dry. Over time it has helped ease my lip wrinkles.
value: 4 out of 5
easy to apply: 4 out of 5
long lasting: 4 out of 5
easy to remove: 4 out of 5
quality: 4 out of 5
15 guests found this review helpful. Did you?

Great product.

5 out of 5 stars
Old fashioned - 2 years ago, Verified purchaser
I'm 69 years old and always on the search for products that hide wrinkles. This is the best product I have found.
43 guests found this review helpful. Did you?

This item really works

5 out of 5 stars
Mimigirl - 3 years ago
It does what it says it can
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
16 guests found this review helpful. Did you?

wasted cash

1 out of 5 stars
Thumbs down graphic, would not recommend
thersh - 3 years ago, Verified purchaser
it does nothing? maybe less than nothing because the makeup then settles more obviously. save your money
1 reply from No7 Product Expert team - 3 years ago
Hello there! We’re sorry you had this experience. Please contact Boots USA Customer Service at 1-866-75-BOOTS (1-866-752-6687) or customer.service@bootsretailusa.com. Thank you!
8 guests found this review helpful. Did you?

Terrible

1 out of 5 stars
alp - 3 years ago, Verified purchaser
This product does not do anything for a wrinkle filler
1 reply from No7 Product Expert team - 3 years ago
Hello there! We’re sorry you had this experience. Please contact Boots USA Customer Service at 1-866-75-BOOTS (1-866-752-6687) or customer.service@bootsretailusa.com. Thank you!
4 guests found this review helpful. Did you?

Great buy

5 out of 5 stars
7even - 3 years ago, Verified purchaser
Went in the target to pick it up..then to the ladies room to try it on those two lines between the eyebrows..and voila! They were diminished almost instantly. When I think I almost blew $56+tax on a similar Estée Lauder product..I am a happy soul!
easy to apply: 4 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
26 guests found this review helpful. Did you?

Did not work

1 out of 5 stars
Lisa - 3 years ago, Verified purchaser
This product did not cover up or filling wrinkle lines at all
1 reply from No7 Product Expert team - 3 years ago
Hello and thank you for your feedback! We’re sorry you had this experience. Please contact Boots USA Customer Service at 1-866-75-BOOTS (1-866-752-6687) or customer.service@bootsretailusa.com. Thank you.
9 guests found this review helpful. Did you?

Luv it!

5 out of 5 stars
Christina Pfenning - 3 years ago, Verified purchaser
Great product. Silky smooth. Does not irritate my skin. No terrible smell. Nice to use and fill in those lines without using my fingers!
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
11 guests found this review helpful. Did you?

Recommended

5 out of 5 stars
Kathy - 3 years ago, Verified purchaser
Love this product. I do not wear any makeup and this just serves to fill in lines without actually looking like makeup.
easy to apply: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
17 guests found this review helpful. Did you?

(no review title)

3 out of 5 stars
Thumbs down graphic, would not recommend
Jimmijazz - 4 years ago
From the other reviews, I thought this product was going to be effective in camouflaging facial wrinkles. Sadly, a waste of money. It didn’t work as promised.
value: 3 out of 5
long lasting: 2 out of 5
easy to remove: 5 out of 5
quality: 3 out of 5
easy to apply: 5 out of 5
15 guests found this review helpful. Did you?

(no review title)

5 out of 5 stars
Thumbs up graphic, would recommend
- 4 years ago, Verified purchaser
I love this product. I cant leave the house without it. It definitely minimizes the wrinkles under my eyes
easy to apply: 5 out of 5
long lasting: 5 out of 5
value: 5 out of 5
easy to remove: 5 out of 5
quality: 5 out of 5
14 guests found this review helpful. Did you?

Trick

1 out of 5 stars
Thumbs down graphic, would not recommend
Mia - 4 years ago, Verified purchaser
I was under the impression it helped wrinkles! It’s labeled terribly! I did not realize it was a primer. I don’t wear makeup! Thought it was a corrector, I agree with the other person No 7 is getting to many products and they are not clear as to what they do. I will be returning since I don’t wear makeup! Not happy!
1 reply from No7 Product Expert team - 4 years ago
Hi, Mia! Thank you for your feedback! We're sorry you had this experience. The Instant Illusion Wrinkle Filler is a quick fix designed to smooth the appearance of fine lines and wrinkles. It can be worn on bare skin, under makeup or even on top. If you need any assistance, please contact Boots USA Customer Service at 1-866-75-BOOTS (1-866-752-6687) or customer.service@bootsretailusa.com. We hope this helps! Thank you!
11 guests found this review helpful. Did you?

Wrinkle smoother

5 out of 5 stars
Thumbs up graphic, would recommend
Lindy - 4 years ago, Verified purchaser
This product really smooths out wrinkles and it works either under makeup or on top. Doesn't flake and really works as says.
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
6 guests found this review helpful. Did you?

This product is like gold in a tube!

5 out of 5 stars
Joanne - 4 years ago
originally posted on no7beauty.com
I have been using this product for over one year. Every morning and every evening.... I fill my deepest wrinkles (yes, unfortunately this 54 year old gal has them), and this product literally plumps them away for the whole work day. It’s amazing!!
70 guests found this review helpful. Did you?

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