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$8.99When purchased online
About this item
At a glance
Clean
Waterproof
Highlights
- 24-hour wear formula
- Tear-proof, rain proof and life proof
- Won't smudge or flake
- Provides long-lasting volume
- Easy removal
- *Packaging may vary
Specifications
Suggested Age: Adult Use Only
Color Finish: Matte
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Volumizing, Curling, Thickening
Net weight: .23 fl oz (US)
Features: High Pigment Density, Smudge-Proof, Waterproof, Non-Flaking, Long Lasting
TCIN: 53619522
UPC: 5000167322286
Item Number (DPCI): 052-12-0301
Origin: Imported
Description
Discover No7's Stay Perfect Mascara for great looking lashes that last all through whatever your day throws at you, then just washes away. Tubular technology wraps around lashes, coating each lash in a 'tube' of mascara to deliver long-lasting volume that won't smudge or flake. This 24hr wear formula provides long-lasting volume and is tear-proof, rain proof and life proof.
- Up to 24 hours wear
- 94% said it's tear-proof
- 98% said it's rain-proof
- 92% said it coats every lash from root to tip
Removal:
To remove No7's Stay Perfect Mascara dampen a cotton pad with warm water, hold over the lashes for 30 seconds, then simply slide the tubes away.
- Up to 24 hours wear
- 94% said it's tear-proof
- 98% said it's rain-proof
- 92% said it coats every lash from root to tip
Removal:
To remove No7's Stay Perfect Mascara dampen a cotton pad with warm water, hold over the lashes for 30 seconds, then simply slide the tubes away.
Clean
Your clear choice for clean. Formulated products are formulated without select chemicals of concern in the following chemical groups: phthalates, propyl- & butyl-parabens, formaldehyde donors, musks, nonylphenol ethoxylates ethanolamines, glycol ethers, siloxanes, and perfluorinated substances (PFAS). Additional details, by category:
• Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals.
• Pest Control - also classified as a Minimum Risk Pesticide by the EPA.
• OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more.
• Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF or USP to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free. Also, cruelty free and/or not tested on animals.
• Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pet Food - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives
• Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)Waterproof
Waterproof for added protection.See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua(water), ppg-17/ipdi/dmpa copolymer, kaolin, cera alba (beeswax), polyurethane-35, jojoba wax peg-120 esters, methylpropanediol, mica, caprylyl glycol, phenoxyethanol, sorbitol, potassium sorbate, cellulose, hectorite, xanthan gum, citric acid, panthenol, tocopherol, caprylhydroxamic acid, glycerin, tropolone, [+/-(may contain)ci 77499 (iron oxides), ci 77491 (iron oxides), ci 77492 (iron oxides)].
Allergens & Warnings:
IF PRODUCT GETS INTO EYES RINSE WELL WITH WATER. DO NOT DILUTE OR SHARE. ALWAYS APPLY IN A CAREFUL AND SANITARY MANNER TO HEALTHY EYES ONLY. CONSULT AN EYE DOCTOR PROMPTLY IF DAMAGE OCCURS.Shipping details
Estimated ship dimensions: 5.8 inches length x 2.09 inches width x 1.14 inches height
Estimated ship weight: 0.06 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), Northern Mariana Islands, Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU)
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this a tubular mascara?
submitted by Jen - 5 months ago
A: Hey Jen, The No7 Mascara Stay Perfect Waterproof Long Wear Tubular Black Mascara does have Tubular technology that wraps around lashes, coating each lash in a 'tube' of mascara to deliver long-lasting volume that won't smudge or flake. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 5 months agoBrand expert
Q: Is this mascara animal cruelty-free?
submitted by DMSG - 10 months ago
A: Hello DMSG, all No7 products are cruelty-free. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! :)
submitted byTarget Beauty Consulting - 10 months agoBrand expert
Q: Does the rubber wand contain latex?
submitted by lisae - 3 years ago
A: Hi there! The No7 Stay Perfect mascara wand does not contain latex.
submitted byNo7 Product Expert - 3 years agoBrand expert
Q: did no 7 mascara change its packaging? from gold to white and bronze color
submitted by red - 6 days ago
More to consider
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4.2 out of 5 stars with 245 reviews
77% would recommend
136 recommendations
easy to remove: 4.34 out of 5
long lasting: 4.52 out of 5
quality: 4.2 out of 5
easy to apply: 4.32 out of 5
value: 4.31 out of 5
Would not recommend
2 out of 5 stars
Would not recommend
MD from NJ - 10 days ago, Verified purchaser
This mascara did not smear or flake. However it made my lashes stick together and it dried so quickly that was hard to separate them. It did not make my lashes look very full and it was difficult to apply another coat due to my lashes sticking together.
Stays feeling wet for a while but great otherwise
4 out of 5 stars
Would recommend
JessB - 16 days ago, Verified purchaser
This tubing mascara was highly touted online so I decided to try it. The only thing I don't like is how this formula stays feeling wet on my lashes for a bit after applying, though it does dry down eventually. I have had zero transfer and it comes off easily with warm water, which is the main feature I was looking for in a tubing mascara. Overall happy with it, however I might keep looking for another tubing mascara after finishing this one because the drying time is annoying.
Personal info
Hair color:
Brunette
Skin tone:
Light
Skin concern:
Aging
Skin type:
Combination
Great mascara
5 out of 5 stars
Would recommend
MK - 16 days ago, Verified purchaser
Stays on until you remove it. Doesn’t go go on cakey
Personal info
Skin type:
Combination
Hair color:
Brunette
Skin concern:
Aging,
Uneven skin tone
Skin tone:
Medium
Perfect mascara
5 out of 5 stars
Would recommend
Suzy - 17 days ago, Verified purchaser
Love this mascara! Stays on all day and doesn’t budge. Comes off with warm water.
Gooey, stretchy, sticky. New Formula??
3 out of 5 stars
Would not recommend
Nick and Lisa - 18 days ago, Verified purchaser
First of all, it took a while to get here so I looked at my order and it said that I returned it even though I never received it. Then it said that they were sending a replacement and I could keep the ones they sent. That is nice but I never got it in the first place and never made a return. I did some searching and found it from the carrier that the box they received was open and empty. So, I'm guessing someone stole it but Target put it as a return from me. The mascara finally came (boxes were kind of crushed and almost looked like they'd been opened. It looks different. I thought it was just the packaging but I think they changed the formula as well. It's like trying to put on glue on that's partially dried. I'm hoping this was a bad batch because I loved this mascara. I may just wait and buy it in person next time.
Personal info
Eye color:
Hazel
Hair color:
Blonde
Skin tone:
Light
Skin type:
Normal
No more panda eyes!
5 out of 5 stars
Would recommend
Elbee - 2 months ago, Verified purchaser
This is my go-to mascara. It lasts throughout the day, and no more smudging, smearing, streaking, or the dreaded panda eyes thanks to tubular technology! For those folks who are having difficulty removing this mascara, the instructions are clear. Wet your lashes thoroughly with water, then gently slide the tubes off. No need to pull on your eyelashes (which in any case would not be healthy for your lashes). This may not be the most voluminous mascara, but it does give definition and length to my skimpy lashes.
Personal info
Skin type:
Normal
Hair color:
Brunette
Skin tone:
Medium
Eye color:
Green
WAS my favorite!
5 out of 5 stars
Would recommend
Jdray - 2 months ago, Verified purchaser
This was my favorite Mascara. I think Target has stopped selling it though!
Personal info
Skin tone:
Medium
Skin type:
Combination
Skin concern:
Dullness,
Sensitivity,
Sun damage
Hair color:
Brunette
Eye color:
Hazel
As good as extensions, and cheaper!
5 out of 5 stars
Would recommend
Mountain Girl - 3 months ago
When I lived in a bigger town and had access to a good lash aesthetician, I would always get the extensions that highlight length vs. volume. I like them to look feathery and long vs. super full, which to me is just too obvious. Anyway, the best thing I can say about this mascara is, not only was I happy with it, but I woke up one morning after SLEEPING in it (I know that's a no-no!) and my husband was like "hey, did you get falsies?" That's how good this stuff is! Note: I did not get the waterproof version, but it's the only one I could find to write a review for. That said, the non-waterproof is so easy to remove - dare I say it's even sort of fun & gratifying! I hope No 7 continues to make it and that Target continues to carry it. I'm going to buy several next time I'm there. Cheaper and more convenient than falsies!
Great tubing mascara
5 out of 5 stars
Would recommend
B - 3 months ago, Verified purchaser
Great one-step tubing mascara. Stays on all day. Comes off when soaked in warm water in the shower or with a washcloth. Other reviewers complained that it doesn’t come off easily with makeup remover… which it’s not supposed to. That’s the point of tubing mascara. Anyway, I love it. It’s the only 1-step alternative to L’Oréal double extend that I’ve found.
Same product?
5 out of 5 stars
Would recommend
Cora - 3 months ago, Verified purchaser
I ordered the No7 Stay Perfect tubing mascara after not finding it in stores, it's a great mascara! However, I received the product in a different box and the tube is different than what is pictured. Is this new packaging or old, is the formula the same? I wish this was still available in stores.
Personal info
Skin concern:
Sensitivity,
Aging
Eye color:
Brown
Hair color:
Auburn
Skin type:
Normal
Skin tone:
Medium
Love this mascara!!! ;-)
5 out of 5 stars
Would recommend
SkinDemons - 3 months ago
The best drugstore mascara I have ever used. Easy to apply, easy to remove in the shower with warm water. Gives my lashes some length and natural definition. I prefer a natural look, I don’t wear false lashes and I love that the tubing formula is less harsh on my natural lashes. Love the wand: it’s perfect for reaching every lash. Best mascara for me, period.
Personal info
Eye color:
Blue
Hair color:
Blonde
Skin tone:
Medium
Skin type:
Combination
Best drugstore tubing mascara
5 out of 5 stars
Would recommend
ERS - 3 months ago, Verified purchaser
This is the best drugstore tubing mascara out there! No flakes, stays all day, even through a hot yoga class, and easy to remove with hot water. Wish it was easier to find in store!
Personal info
Hair color:
Red
Skin concern:
Acne,
Blackheads,
Uneven skin tone
Eye color:
Green
Skin tone:
Light
Skin type:
Combination
Fantastic!
5 out of 5 stars
Would recommend
katiewit - 4 months ago
Amazing tubing mascara. I was forced to try this after my favorite mascara stopped being sold and I am pleasantly surprised. One of the reasons I hate wearing mascara is having to take it off later. It’s been so nice to have a mascara that comes off so easily with just warm water. Goes on great and stays on well before taking it off at the end of the day.
Personal info
Skin concern:
Redness,
Dark circles,
Aging,
Pores
Skin tone:
Light
Eye color:
Blue
Hair color:
Brunette
Skin type:
Combination
My long time favorite!
5 out of 5 stars
Would recommend
Aly - 4 months ago, Verified purchaser
This is my favorite mascara. It’s waterproof without being removable-proof. It forms a tube around your lashes that only comes off if they’re wet for 30ish seconds. And when you want it to, it comes off super easily!
Personal info
Eye color:
Hazel
Skin concern:
Aging
Hair color:
Blonde
Skin tone:
Light
Skin type:
Dry
No 7 Mascara
5 out of 5 stars
Would recommend
bath squirts - 4 months ago
Great product as I’ve always said.
Personal info
Skin tone:
Medium
Skin type:
Normal
Eye color:
Brown
Hair color:
Blonde
Self
5 out of 5 stars
Would recommend
None - 6 months ago, Verified purchaser
Use this mascara all the time.
Personal info
Eye color:
Blue
Skin concern:
Sun damage,
Uneven skin tone
Hair color:
Brunette
Skin type:
Combination
Skin tone:
Medium
The best
5 out of 5 stars
Would recommend
Assembly is a nightmare - 6 months ago, Verified purchaser
This is the best mascara I have used in my life. I love the brush/wand, it separates and lengthens lashes as you apply it. It is easy to wash off, but it doesn’t smudge. My lashes look amazing and I don’t have to scrub them or use two different makeup removers at the end of the day. This is by far my favorite and I have tried a lot!! It reminds me of rollerlash but way easier to remove.
Personal info
Skin type:
Dry
Eye color:
Black
Skin tone:
Medium
Skin concern:
Uneven skin tone,
Sensitivity,
Puffiness,
Dullness
Hair color:
Black
Good for price
4 out of 5 stars
Would recommend
Andrea F - 6 months ago, Verified purchaser
Long lasting and easy removal, gets clumpy fast if you’re not careful with application though. Pretty decent tubing mascara for the price and from the drugstore.
Flakes terribly, hard to take off
2 out of 5 stars
Would not recommend
Mels - 6 months ago, Verified purchaser
I am surprised I found this mascara to be such trash. Even after double cleansing and washing, I'd find little black flakes around my eyes. The only positive thing is it does at least stay put during intense sweating! I ended up throwing this out after a week.
1 reply from No7 Product Expert team - 6 months ago
Hello and thank you for your feedback! We’re sorry you had this experience. Please contact Boots USA Customer Service at 1-866-75-BOOTS (1-866-752-6687) or customer.service@bootsretailusa.com. Thank you.
Personal info
Skin type:
Normal
Skin tone:
Medium
Hair color:
Black
Eye color:
Brown
Not good for long thin lashes
1 out of 5 stars
Would not recommend
None - 6 months ago, Verified purchaser
Heavy and pulls down my lashes. If you’re a one coat mascara type than it might work but anymore coat will make your lashes stick together and weigh it down.
1 reply from No7 Product Expert team - 5 months ago
Hello and thank you for your feedback! We’re sorry you had this experience. Please contact Boots USA Customer Service at 1-866-75-BOOTS (1-866-752-6687) or customer.service@bootsretailusa.com. Thank you.
1 reply from No7 Team team - 6 months ago
Thank you for contacting us about the No7 Mascara Stay Perfect Waterproof Long Wear Tubular. I am sorry to learn about the problems you have experienced with this product, as this is not the standard of quality we aim to offer you. Quality is extremely important to us and all products are tested before they are put on sale. Please return the product to your local store, and our colleagues there will be more than happy to assist you further.