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Non-GMO Formula, Advantage with Iron - 35oz - Up&Up™

Non-GMO Formula, Advantage with Iron - 35oz - Up&Up™ - image 1 of 4

about this item

  • Prebiotic/Probiotic
    Prebiotic/Probiotic
  • Gluten Free
    Gluten Free
ABOUT ADVANTAGE® NON-GMO INFANT FORMULA Compare to the nutrition of Similac® Advance® Non-GMO (Similac® and Advance® are registered trademarks of Abbott Laboratories. Store Brand Advantage® Non-GMO Infant Formula is NOT made by or affiliated with Abbott Laboratories. Advantage® is a registered trademark of PBM Products, LLC. Store Brand Advantage® Non-GMO Infant Formula does not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein and lycopene in Similac® Advance® Non-GMO)
Contains: Milk, soy
May Contain: Milk, soy
Serving Size: 5 ounces
Baby Formula Focus: Eye development, brain development, growth support
Base Ingredient: Milk
Store: In a Dry location at Room temperature
Wellness Standard: Meets minimum requirements, non-GMO, prebiotic/probiotic
Exterior Container: Plastic Tub
Dietary Needs: Certified Gluten Free
Form: Powdered
State of Readiness: Mix
Servings: 51, Approximate
Age Stage: Infant
Package type: Individual item multi-serving
Number of interior containers: 1
Exterior container weight: 35 ounces
TCIN: 70000043
UPC: 683744963178
Item Number (DPCI): 007-09-0442
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.

California Proposition 65 WARNING for exposure to Bisphenol A (BPA) from canned and bottled foods and beverages:


Many food and beverage cans have linings containing bisphenol A (BPA), a chemical known to the State of California to cause harm to the female reproductive system. Jar lids and bottle caps may also contain BPA. You can be exposed to BPA when you consume foods or beverages packaged in these containers. For more information go to: www.P65Warnings.ca.gov/BPA.

Prebiotic/Probiotic
Prebiotic/Probiotic: A product that carries an unqualified on-pack statement about the product containing prebiotic or probiotic ingredients.
Gluten Free
Gluten Free: A product that has an unqualified independent third-party certification, or carries an on-pack statement relating to the finished product being gluten-free.
$21.99
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most recent reviews

Great formula !

(would recommend)
5 out of 5 stars
EagleEyes 25 days ago
verified purchaser
This formula is absolutely wonderful! It’s gentle on baby’s tummy and always satisfies! Not to mention perfect weight gain! I’ve used up and up brand with both of my children and both have done great on it! No regrets!
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(would recommend)
5 out of 5 stars
Amanda 1 month ago
My baby loves this formula and I like the price and the quantity you get. Sometimes she gets constipated and then I give her some of the gentle formula also by target.
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Better Formula at Half the Price!

(would recommend)
5 out of 5 stars
Sarah 5 months ago
Better than Similac. My son was only able to drink Similac formula, any other brand made him severely constipated, but not the Target brand. He has no digestion issues at all with this formula. With the Similac formula I had to mix very carefully and still had lumps, but I never have lumps with this...see moreof the reviewer's review
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(would recommend)
5 out of 5 stars
ReducedLunch 7 months ago
Love this formula. We have supplementee both kids with this and it's been very easy in their tummies. We've had less gas and more regular stools on this than any other brand we've tried. Don't be worried about the crazy price difference between this and the name-brand formulas, we've had nothing but...see moreof the reviewer's review
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Love it but always out of stock

(would recommend)
5 out of 5 stars
Lindsay 8 months ago
Love this! It actually smells better and is less foamy than the similac brand. I love the price but I don't love that I can add it to my monthly shipment or get this shipped to my house.see moreof the reviewer's review
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Love product, never in stock

(would recommend)
3 out of 5 stars
Kelsey31 9 months ago
Love this product, I used it with my first child and now my second but disappointed they still can never keep it on the shelves and never order more then 6. I would like to take advantage of the sales but unable to and I can't order this online
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(would recommend)
5 out of 5 stars
musicalmomma 10 months ago
Love it! Works just as well as similac and actually smells better when she burps!see moreof the reviewer's review
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(would recommend)
5 out of 5 stars
Becky22 11 months ago
So happy that Target is making this now in the larger size! My baby loves this formula. I love that it's non-GMO and it's much cheaper than the name brand product. I definitely recommend.see moreof the reviewer's review
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