Gentle Non-GMO Powder Infant Formula - up & up™

Gentle Non-GMO Powder Infant Formula - up & up™ - image 1 of 4Gentle Non-GMO Powder Infant Formula - up & up™ - image 2 of 4Gentle Non-GMO Powder Infant Formula - up & up™ - image 3 of 4Gentle Non-GMO Powder Infant Formula - up & up™ - image 4 of 4
Gentle Non-GMO Powder Infant Formula - up & up™ - image 1 of 4
$19.99When purchased online

About this item

Highlights

  • Compare to nutrition of Enfamil Gentlease
  • Helps reduce baby's fussiness, gas, crying
  • Complete nutrition for babies from birth-12 months
  • With vitamins and minerals to help support immunity
  • SNAP eligible with SNAP participation; in store only

Specifications

Contains: Does Not Contain Any of the 8 Major Allergens
Baby Formula Focus: Easy to Digest, Gas, Fussiness
Base Ingredient: Hydrolyzed Protein
Dietary Needs: Gluten Free, Non-GMO Project Verified, Certified Gluten Free
Features: Non-GMO
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 33.2 Ounces
Beverage container material: Plastic
TCIN: 70000042
UPC: 683744963420
Item Number (DPCI): 007-09-0441
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.

Description

Compare to nutrition of Enfamil Gentlease. Up&Up Gentle Baby Formula reduces fussiness, gas, crying. Made with cow's milk protein broken into smaller parts and easier for babies to digest. DHA and choline help support brain development. Vitamins and minerals help support immunity. Up&Up Gentle Baby Formula provides complete nutrition for infants 0-12 months. No artificial flavors, sweeteners or colors. Made with non-GMO ingredients. No artificial growth hormones. This product is not manufactured or distributed by the owner of the registered trademarks Enfamil and Gentlease. Gentle is a registered trademark of PBM Products, LLC.
If the item details above aren’t accurate or complete, we want to know about it.

Serving Size: EACH 5 FL OZ

Amount PER 100 CALORIES::

Calories: 100
% Daily Value*
NUTRIENTS:
Protein 2.3g
Total Fat
Total Carbohydrate 10.8g
Water 134g
Omega-6 (linoleic acid LA) 780mg
VITAMINS:
Vitamin A 300IU
Vitamin D 60IU
Vitamin E 9IU
Vitamin K 9mcg
Thiamin 80mcg
Riboflavin 140mcg
Vitamin B6 60mcg
Vitamin B12 0.3mcg
Niacin 1000mcg
Folic Acid 16mcg
Pantothenic Acid 500mcg
Biotin 3mcg
Vitamin C 12mg
Choline 24mg
Vitamin B8 (Inositol) 24mg
MINERALS:
Calcium 82mg
Phosphorus 46mg
Magnesium 8mg
Iron 1.8mg
Zinc 1mg
Manganese 15mcg
Copper 75mcg
Iodine 15mcg
Selenium 2.8mcg
Sodium 36mg
Potassium 108mg
Chloride 63mg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

corn syrup, nonfat milk, palm olein, partially hydrolyzed whey, soy oil, coconut oil, high oleic (safflower or sunflower) oil, less than 2%: mortierella alpina oil*, crypthecodinium cohnii oil**, l-carnitine, mixed tocopherol concentrate, monoglycerides, soy lecithin, taurine, calcium carbonate, calcium chloride, cupric sulfate, ferrous sulfate, magnesium chloride, manganese sulfate, potassium bicarbonate, potassium hydroxide, potassium iodide, potassium phosphate, sodium citrate, sodium selenite, zinc sulfate, ascorbic acid, ascorbyl palmitate, beta-carotene, biotin, calcium pantothenate, choline bitartrate, cyanocobalamin, folic acid, inositol, niacinamide, pyridoxine hydrochloride, riboflavin, thiamine hydrochloride, vitamin a palmitate, vitamin d (cholecalciferol), vitamin e (dl-alpha tocopheryl acetate), vitamin k (phytonadione). *a source of arachidonic acid (ara), **a source of docosahexaenoic acid (dha)

Allergens & Warnings:

CONTAINS MILK AND SOY.

Shipping details

Estimated ship dimensions: 7.5 inches length x 7 inches width x 5 inches height
Estimated ship weight: 3 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
4.5 out of 5 stars with 818 reviews
88% would recommend
406 recommendations
easy on tummy: 4.53 out of 5
easy to prepare: 4.77 out of 5
value: 4.73 out of 5
quality: 4.54 out of 5

Great value!

5 out of 5 stars
ctull - 2 days ago, Verified purchaser
My son enjoys this formula. I like the large container.
easy on tummy: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
easy to prepare: 5 out of 5
Did you find this review helpful?

Please bring this formula back

5 out of 5 stars
Lovemama - 6 days ago, Verified purchaser
We have been patiently waiting for this formula to back in stock, it works so well for our little one. Please bring it back soon!
quality: 5 out of 5
easy to prepare: 5 out of 5
value: 5 out of 5
easy on tummy: 5 out of 5
10 guests found this review helpful. Did you?

Bring it Back

5 out of 5 stars
Would recommend
Mom - 7 days ago, Verified purchaser
This formula is the only kind my son can drink. He spits up every other kind. Please bring this formula back!!
value: 5 out of 5
quality: 5 out of 5
easy to prepare: 5 out of 5
easy on tummy: 5 out of 5
12 guests found this review helpful. Did you?

You need to read this Moms

5 out of 5 stars
Would recommend
Duval Mom - 7 days ago, Verified purchaser
Do a Google search for store band formula dot com. The company who makes this has the trade mark for the word Gentle. If you see other store brands with Gentle as the trade Mark it’s the same. I would gladly buy this at Target, but I know there are moms out there desperate to feed their baby so I feel compelled to share based on reviews. I love this product hope to see it on the shelves soon!
easy to prepare: 5 out of 5
easy on tummy: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
5 guests found this review helpful. Did you?

PLEASE BRING IT BACK!

5 out of 5 stars
Would recommend
Sarah - 8 days ago, Verified purchaser
We LOVE this formula but are so sad that it has not been on the shelf since November. I really hope target brings this formula back because it’s the BEST!
quality: 5 out of 5
easy to prepare: 5 out of 5
value: 5 out of 5
easy on tummy: 5 out of 5
4 guests found this review helpful. Did you?

Why is this still unavailable?

1 out of 5 stars
Would recommend
Tricia - 8 days ago, Verified purchaser
Families depend on this formula for their babies, please bring it back.
17 guests found this review helpful. Did you?

Bring it back!!

5 out of 5 stars
MelC - 9 days ago
it's the only thing that works for my son and it's been unavailable for weeks. we rely on this so much!
12 guests found this review helpful. Did you?

Great value and quality

5 out of 5 stars
Would recommend
Phjc41155 - 9 days ago, Verified purchaser
After our son was diagnosed with reflux, we tried a lot of different formulas and this worked best for him. The cost was an added bonus, and through all the formula shortages, we never had a problem finding this formula available.
value: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
easy on tummy: 5 out of 5
2 guests found this review helpful. Did you?

Works so well but 99% unavailable

5 out of 5 stars
Would recommend
Mom of three - 10 days ago, Verified purchaser
I’ve this item but to give it 1 star because it’s been a month literally unavailable is not right. PLEASE BRING THIS FORMULA BACK.
easy to prepare: 5 out of 5
easy on tummy: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
18 guests found this review helpful. Did you?

BRING IT BACK!!!!

5 out of 5 stars
Would recommend
Ncsun26 - 10 days ago, Verified purchaser
My son does wonderful on this formula, only problem is now it's unavailable for shipping and all pickup....can't believe this is a problem we're having. It's very difficult to keep switching these poor babies formula because of availability. Please bring it back!!!!!!
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
18 guests found this review helpful. Did you?

All my baby can tolerate... now unavailable!

1 out of 5 stars
BNV21 - 10 days ago, Verified purchaser
Bring this back!!! You have seriously screwed a lot of moms and their babies by making this unavailable. And not even making some kind of statement about discontinuing or reformulating? Unconscionable!
18 guests found this review helpful. Did you?

Target bring it back!!

5 out of 5 stars
Would recommend
MammaCat8194 - 13 days ago, Verified purchaser
please bring it back.
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
14 guests found this review helpful. Did you?

Great Formula

5 out of 5 stars
Would recommend
Whitney H - 14 days ago, Verified purchaser
Best formula for my LO. She did sooo well on it! Bring this back ASAP .
value: 5 out of 5
easy on tummy: 4 out of 5
easy to prepare: 5 out of 5
quality: 4 out of 5
17 guests found this review helpful. Did you?

We need more of this great formula.

5 out of 5 stars
Would recommend
ConcernedMama - 16 days ago, Verified purchaser
My baby does not have any issues with this formula. It’s very disappointing that it’s always out of stock. I do hope they aren’t discontinuing it.
easy on tummy: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
easy to prepare: 5 out of 5
18 guests found this review helpful. Did you?

Bring it back and dont raise price

3 out of 5 stars
Would recommend
Bridgette - 17 days ago, Verified purchaser
Been looking for this formula EVERYWHERE. This formula is literally the best one for my daughter. Please bring it back and don’t raise the price because you see moms in need. This world is greedy enough as it is
value: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
easy on tummy: 5 out of 5
43 guests found this review helpful. Did you?

all up and up formula is back in stock but no gentle

5 out of 5 stars
Would recommend
Maria - 18 days ago, Verified purchaser
this is the only formula that my baby tolerates, and I haven't seen it in stock since NOVEMBER 21st you have no idea how many sleepless nights I have spent because of my baby's upset stomach, spit-up, and colic, she is in so much pain. I have tried every gentle and sensitive formula out there and nothing works, I am absolutely desperate. This formula shortage is beyond ridiculous, and it is hurting babies, they can't have anything else, please I'm begging you to stop this nonsense and put the formula back on the shelves. Target never posts my reviews but I hope someone sees this and realizes this shortage has to stop!
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
62 guests found this review helpful. Did you?

BRING IT BACK!!!!!!!!

5 out of 5 stars
Would recommend
mbutler - 24 days ago, Verified purchaser
All three of my babies used this formula!!!! Now my last babe, she is 8.5 months and I can’t find it ANYWHERE! I last ordered it November 27th!!!! Bring the formula back! I do NOT want to transition to another formula!!!!! Come on target!
easy to prepare: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
easy on tummy: 5 out of 5
89 guests found this review helpful. Did you?

But where is it????

5 out of 5 stars
Would recommend
Stevie King - 24 days ago, Verified purchaser
my baby does absolutely amazing on this formula. It hasn't been available since NOVEMBER for purchase. I had to start the transition back to name brand (enfamil) and it's making him sick. I'm tired of wondering when this formula will be back in stock...that last thing mommas need to worry about is this formula shortage 1 year later
value: 5 out of 5
quality: 5 out of 5
easy to prepare: 5 out of 5
easy on tummy: 5 out of 5
67 guests found this review helpful. Did you?

Please restock! We need it!

5 out of 5 stars
Would recommend
Emma - 25 days ago, Verified purchaser
My baby is 9 month and has been using this since birth, it works great for her and the price is unmatched. Please restock, we getting dangerously low for comfort.
value: 5 out of 5
quality: 5 out of 5
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
43 guests found this review helpful. Did you?

Target needs to get it together

5 out of 5 stars
Would recommend
Good Formula - 25 days ago, Verified purchaser
I know there is a national shortage but why are the expensive brands available and generic brands not? Something needs to be done about this. Target needs to pull this product completly or provide thier customers with greater information about its availability. This is getting ridiculous.
69 guests found this review helpful. Did you?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopTarget's Coronavirus ResponseSustainability & ESGPress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

Stores

Find a StoreClinicPharmacyOpticalMore In-Store Services

Services

Target CircleRedCardTarget AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramTwitterYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy Choices - CAInterest Based Ads