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Non-GMO Formula, Sensitivity with Iron - 33.2oz - Up&Up™

Non-GMO Formula, Sensitivity with Iron - 33.2oz - Up&Up™ - image 1 of 4
$21.99
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about this item

  • Prebiotic/Probiotic
    Prebiotic/Probiotic
  • Gluten Free
    Gluten Free
ABOUT SENSITIVITY NON-GMO INFANT FORMULACompare to the nutrition of Similac Sensitive Non-GMO1
Contains: Milk, soy
May Contain: Milk, soy
Serving Size: 5 ounces
Baby Formula Focus: Fussiness, gas
Base Ingredient: Milk
Store: In a Dry location at Room temperature
Exterior Container: Plastic Tub
Wellness Standard: Meets minimum requirements, non-GMO, prebiotic/probiotic
Dietary Needs: Certified Gluten Free
Form: Powdered
State of Readiness: Mix
Servings: 46, Approximate
Age Stage: Infant
Package type: Individual item multi-serving
Number of interior containers: 1
Exterior container weight: 33.2 ounces
TCIN: 70000046
UPC: 683744963208
Item Number (DPCI): 007-09-0439
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.

California Proposition 65 WARNING for exposure to Bisphenol A (BPA) from canned and bottled foods and beverages:


Many food and beverage cans have linings containing bisphenol A (BPA), a chemical known to the State of California to cause harm to the female reproductive system. Jar lids and bottle caps may also contain BPA. You can be exposed to BPA when you consume foods or beverages packaged in these containers. For more information go to: www.P65Warnings.ca.gov/BPA.

Prebiotic/Probiotic
Prebiotic/Probiotic: A product that carries an unqualified on-pack statement about the product containing prebiotic or probiotic ingredients.
Gluten Free
Gluten Free: A product that has an unqualified independent third-party certification, or carries an on-pack statement relating to the finished product being gluten-free.

most recent reviews

(would recommend)
5 out of 5 stars
HM 22 days ago
My child switched to formula at 10 months old and she did well with the Similac. We decided to try this one to see if we could do the savings and it is fantastic! She loves it and she is not gassy. I highly recommend it!
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Great price, exact same formula!

(would recommend)
5 out of 5 stars
Mommacarrie 2 months ago
verified purchaser
Wish we would have switched from similac earlier! My son did the switch just fine and now we save so much money by subscribing!
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3 out of 5 stars
TM 2 months ago
I like the product, but the container is so hard to open. I feel like I need a pry bar every time I try to open the lid. It is very inconvenient and a lot of time I end up spilling the formula everywhere.
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(would recommend)
3 out of 5 stars
Gina123 3 months ago
verified purchaser
My little one does very well on this formula! Love it - the reason I'm giving it three stars is it has been out of stock everywhere for the past two weeks. Now unless you can afford to stock up when it FINALLY gets in stock, than try to avoid UP and UP formula since they do a terrible job at keeping...see moreof the reviewer's review
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Change in stool and increase spit up

2 out of 5 stars
Kkaters15 3 months ago
I really wanted this to work as this size container is literally $16 cheaper than similiac sensitive. Her stools suddenly became dense and hard like adults (color stayed the same) and after a week, I saw blood on her wipes. She also had a huge increase in spit up (almost throw up like). I couldn’t f...see moreof the reviewer's review
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It is good enough

(would recommend)
4 out of 5 stars
Jp 4 months ago
I was feeding my 2month old boy similac bottle cause that was the formula i was feeding at the hospital and when i brought him home i bought powedered similac and my boy got so gassy. I tried all different similac but none of them worked. Similac senstive was the one gave him the least gas and it wa...see moreof the reviewer's review
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(would not recommend)
2 out of 5 stars
Beachlover90 4 months ago
My son has been on similac sensitive and I thought I’d try transitioning him to the target brand for a little bit of cost savings. At first he seemed to not mind as I was mixing it with the similac to make it easier for him to make the switch. after a couple days feedings have become a nightmare and...see moreof the reviewer's review
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Not worth the savings

(would not recommend)
2 out of 5 stars
KmJ 4 months ago
Good price but didn't work for us. My two month old did great with Similac for supplementation and I thought I'd try her on this and save a bit of money (we're usually very happy with up and up). It didn't mix as smoothly as Similac and required a spoon (or the vent from a Dr Browns bottle) to break...see moreof the reviewer's review
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