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Non-Obvious 2016 : How to Think Different, Curate Ideas & Predict the Future (Paperback) (Rohit

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Last year one of the world's most popular marketing trend reports was expanded into the Wall Street Journal best selling book Non-Obvious - all about how to curate ideas and predict the future. In this ALL NEW annual 2016 update, longtime brand consultant and marketing Professor Rohit Bhargava shares 15 new trends that will shape the business world in 2016. Introducing new trends like "Virtual Empathy" and "Strategic Downgrading," the latest edition features trends in five categories - culture & consumer behavior, marketing & social media, technology & design, media & education, and economics & entrepreneurship.Previous editions of the Non-Obvious Trend Report predicted the growth of content marketing, real time customer care and rise of women leaders in business. To date, these reports have been read more than half a million times. In this ALL NEW 6th Edition, readers also get 2016 updates to all 15 trends from last year's report, as well as learn techniques for curating trends and the five essential skillsets required in order to be able to predict the future for yourself. Through entertaining stories, deep analysis and a surprisingly simple approach - Rohit proves that even though we imagine trend forecasting is done only by business gurus, each of us can get better at curating trends for ourselves ... as long as we know what to look for.

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