Loading, please wait...

product description page

Not Quite a Cancer Vaccine : Selling HPV and Cervical Cancer - by S. D. Gottlieb (Hardcover)

Not Quite a Cancer Vaccine : Selling HPV and Cervical Cancer -  by S. D. Gottlieb (Hardcover) - image 1 of 1

About this item

In Not Quite a Cancer Vaccine, medical anthropologist S.D. Gottlieb explores how the vaccine Gardasil—developed against the most common sexually-transmitted infection, human papillomavirus (HPV)—was marketed primarily as a cervical cancer vaccine. Gardasil quickly became implicated in two pre-existing debates—about adolescent sexuality and pediatric vaccinations more generally.

Prior to its market debut, Gardasil seemed to offer female empowerment, touting protection against HPV and its potential for cervical cancer. Gottlieb questions the marketing pitch’s vaunted promise and asks why vaccine marketing unnecessarily gendered the vaccine’s utility, undermining Gardasil’s benefit for men and women alike. This book demonstrates why in the ten years since Gardasil’s U.S. launch its low rates of public acceptance have their origins in the early days of the vaccine dissemination. Not Quite a Cancer Vaccine addresses the on-going expansion in U.S. healthcare of patients-as-consumers and the ubiquitous, and sometimes insidious, health marketing of large pharma.  
Number of Pages: 200
Genre: Health + Wellness, Medical, Social Science
Format: Hardcover
Publisher: Rutgers Univ Pr
Author: S. D. Gottlieb
Language: English
Street Date: January 2, 2018
TCIN: 52770636
UPC: 9780813587783
Item Number (DPCI): 248-47-5296
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.
In stock - free standard shipping with REDcard
Not in stores

Ratings & reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.

*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.