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Nuanced Account Management : Driving Excellence in B2B Sales - by Bala Shankar (Paperback)
About this item
This book is a comprehensive practical guide for account managers, sales teams and account leaders operating in the B2B space. It provides knowledge to excel in developing, growing and retaining top accounts in local and global environments. With a nuanced version of ‘account management’ that will potentially be a game changer, the book offers a personnel-and-process based agenda that can create a ‘competitive advantage’ on its own.
Number of Pages: 220 p. ;
Genre: Business + Money Management
Sub-Genre: Marketing, Customer Relations, Management
Publisher: Springer Verlag
Book theme: General
Author: Bala Shankar
Street Date: April 25, 2018
Item Number (DPCI): 248-75-3235
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