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Nudge Theory in Action : Behavioral Design in Policy and Markets (Paperback)

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This collection challenges the popular but abstract concept of nudging, demonstrating the real-world application of behavioral economics in policy-making and technology. Groundbreaking and practical, it considers the existing political incentives and regulatory institutions that shape the environment in which behavioral policy-making occurs, as well as alternatives to government nudges already provided by the market. The contributions discuss the use of regulations and technology to help consumers overcome their behavioral biases and make better choices, considering the ethical questions of government and market nudges and the uncertainty inherent in designing effective nudges. Four case studies - on weight loss, energy efficiency, consumer finance, and health care - put the discussion of the efficiency of nudges into concrete, recognizable terms. A must-read for researchers studying the public policy applications of behavioral economics, this book will also appeal to practicing lawmakers and regulators.

Genre: Business + Money Management, Political Science
Series Title: Palgrave Advances in Behavioral Economics
Format: Paperback
Publisher: Springer Verlag
Language: English
Street Date: October 13, 2016
TCIN: 51553100
UPC: 9783319313184
Item Number (DPCI): 248-25-9622

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