Phil Knight habla por primera vez de la autï¿½ntica historia detrï¿½s de Nike, la empresa que fundï¿½ en 1962, que hoy factura mï¿½s de 30 000 millones de dï¿½lares al aï¿½o, y cuyo logo ha llegado a ser un sï¿½mbolo global, el icono mï¿½s ubicuo y reconocido en todo el mundo.
Todo comenzï¿½ con 50 dï¿½lares y una idea sencilla: importar calzado deportivo econï¿½mico y de gran calidad desde Japï¿½n. Vendiendo esos tenis en la cajuela de su coche, Phil Knight consiguiï¿½ facturar 8 000 dï¿½lares durante el primer aï¿½o. Progresivamente, este pequeï¿½o negocio se convirtiï¿½ en una start-up exitosa que revolucionï¿½ el mercado, creï¿½ una marca universal e innovadora y evolucionï¿½ hasta convertirse en el gigante actual.
En estas memorias sinceras y viscerales, Phil Knight relata los numerosos riesgos asumidos, los reveses sufridos y los incipientes ï¿½xitos, pero sobre todo la relaciï¿½n con sus primeros colaboradores y empleados, un grupo de inconformistas y luchadores que acabaron sintiï¿½ndose como hermanos.
Juntos, animados por la fuerza de un objetivo comï¿½n y una fe profunda en el espï¿½ritu del deporte, construyeron una marca que transformï¿½ todos los cï¿½nones establecidos.
In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight "offers a rare and revealing look at the notoriously media-shy man behind the swoosh" (Booklist, starred review), illuminating his company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.
Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it "an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It's a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do."
Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike's annual sales top $30 billion. In this age of start-ups, Knight's Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world.
But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers--as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.
Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand--and a culture--that changed everything.