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OGX Ever Straightening Plus Brazillian Keratin Therapy Shampoo - 13 fl oz

OGX Ever Straightening Plus Brazillian Keratin Therapy Shampoo - 13 fl oz - image 1 of 4OGX Ever Straightening Plus Brazillian Keratin Therapy Shampoo - 13 fl oz - image 2 of 4OGX Ever Straightening Plus Brazillian Keratin Therapy Shampoo - 13 fl oz - image 3 of 4OGX Ever Straightening Plus Brazillian Keratin Therapy Shampoo - 13 fl oz - image 4 of 4
OGX Ever Straightening Plus Brazillian Keratin Therapy Shampoo - 13 fl oz - image 1 of 4
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About this item

At a glance

Sulfate Free
Sulfate Free
Cruelty Free
Cruelty Free

Highlights

  • Super smoothing shampoo for all hair types
  • Helps control cuticles
  • Leaves hair looking glossy and smooth
  • With Coconut Oil, Keratin Proteins, Cocoa Butter and Avocado Oil
  • Sulfate free surfactant hair care system

Specifications

Hair Type: All Hair Types

Health Facts: Aluminum-free, paraben-free, Sulfate-free, contains avocado

Product Form: Liquid

Sustainability Claims: Cruelty-free

Recommended Use: Daily

Beauty Purpose: Strengthening, smoothing

TCIN: 13925623
UPC: 022796916013
Item Number (DPCI): 063-00-2792
Origin: Made in the USA or Imported

Description

Packed with super foods for the hair, this exotic blend helps to strengthen and soften while smoothing the cuticle. Infused with Coconut Oil, Keratin Proteins, Cocoa Butter and Avocado Oil, hair is left feeling enviably glossy and with a brilliant, luminescent glow worthy of any carnival! After shampooing, apply conditioner generously to hair, working through ends. Wait 3-5 minutes, and then rinse hair thoroughly. Avoid contact with eyes. For best results, use in conjunction with other OGX products.

OGX is beauty, pure and simple. Unattainable looks don't inspire us, but originality does. That's why we love being different - from our exotic ingredients, to the shape of our bottles, to our quest for sustainability. We approach beauty in our own way!
Sulfate Free
Sulfate Free
A product that either makes an unqualified on-pack statement indicating that it does not contain sulfates (not added sulfates); or carries an unqualified on-pack statement "no sulfates" or "sulfate-free".
Cruelty Free
Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
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Guest Ratings & Reviews

4.0 out of 5 stars with 99 reviews
50% would recommend
4 recommendations
effectiveness: 3.3 out of 5
quality: 3.3 out of 5
value: 1 out of 5

Review images (5)

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Don't buy it if you have any type of curlyl or wavy hair

1 out of 5 stars
Would not recommend
Emily Wrightsman - 2 months ago, Verified purchaser
I bought both the shampoo and conditioner, and the shampoo leaves my hair super dry. After I used the conditioner, my hair felt super *artificially* soft. By artificially soft, I mean that deep down it felt very dry, and after my hair dried, it was rough and straw-like. It literally has silicones in it, and it makes my hair nearly un-stylable, my hair has so much frizz after this set.
1 reply from Brand Answers Squad team - 2 months ago
Hey there, and thanks a bunch for trying this combo - sorry to hear it didn't work out! We can for sure help. When you get a sec, visit our website and use the contact us link to let us know your phone number, email address, the name you used to write this review, and a good time to reach you Monday - Friday between 9am and 5:30pm ET. Thanks!
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
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Instant revival

5 out of 5 stars
Becca88 - 5 months ago
originally posted on ogxbeauty.com
I bought both the shampoo and conditioner about 4 days ago. I have always straightened my hair and it ended up breaking and feeling like straw. I saw this product in the supermarket and decided to give it a go. I can safely say that this product exceeded my expectations exponentially. After the first use, my hair no longer felt like straw and it was so shined and soft. I have stopped straightening my hair and am only using this product from now on! This is going to be a regular product I use. I won’t touch anything else!!!!
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Love the Shampoo and Conditioner.

4 out of 5 stars
BamaMel - 6 months ago
originally posted on ogxbeauty.com
I love these products. They have made a world of difference in removing frizz and maintaining a smooth silky feeling. The only issue I have is with the bottles. They are a thick plastic which makes it hard for me to squeeze. I have very little stregnth in my hands due to carpel tunnel surgeries so once the bottle get about half empty it is very hard for me to squeeze it to get it to come out. Please consider making the bottle a lighter plastic.
1 reply from Consumer Care team - 6 months ago
We're sorry to hear this and want to help. Please check out the contact us page on our website and send us a message including your phone number, username and best time to reach you Monday-Friday 9AM-5:30PM ET. We hope to speak with you soon!
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Smells divine!

4 out of 5 stars
chloeellen - 6 months ago
originally posted on boots.com
I am a bit of a hair junkie so I'm forever trying new products on my hair! I have auburn/golden hair, which is my natural colour (never dyed), which is medium-long, thick and quite prone to frizz/dry ends. Overall, I would say my hair is in very good condition as I have never used colourants on it which has helped keep the natural radiance/moisture/hydration. When I smelt this shampoo in store, I instantly fell in love with the divine scent of luxurious oils and cocoa butter/coconut oil. After the first wash, my hair felt smooth, weightless and smelt gorgeous and also had a beautiful shine to it. I also love the fact that its main ingredients is Brazilian keratin which helps to strengthen my lengths and protect my hair against the elements and the heat of my straighteners. For best results, this product must be used in conjunction with he Brazilian keratin conditioner! I also love the fact that the OGX range is on the 3 for 2 offer as I'm to buy both the shampoo and conditioner and receive a hair serum/oil mist for free! One of the best hair ranges I have ever used!
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Didn’t work

2 out of 5 stars
Would not recommend
J - 6 months ago
At first I only needed to use a little bit to get a really full lather, but eventruly I need to use more and more. This might have been because i used this In the winter months but my hair was extremely staticky. I have never had this problem before but after useing this for a couple of weeks my hair will just float around and dry and breaking. I have naturally curly hair and it didn’t do much for the straigting part. The best part of this shampoo and conditioner was the smell. Overpriced for the portion
1 reply from Brand Answers Squad team - 6 months ago
We're sorry to hear this and want to help! Check out the contact us page on our website and send us a message including your phone number, username and best time to reach you Monday-Friday 9AM-5:30PM. We hope to chat soon! XO OGX
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Soft n Shiny Hair

5 out of 5 stars
Blackbeauty46 - 7 months ago
originally posted on boots.com
I've used OGX shampoos and conditioners before and thought they were very good, I only use sulphate free ones as better for my hair with going through the Men now its so dry these days and can get frizzy,...drives me mad at times but getting better now. I used different ones but saw this one and thought would give it a try, it looked nice and rich, gorgeous smell, lathered well, very luxurious, felt made my hair feel really clean but soft, I applied the conditioner and left it on for 20 min and rinsed my hair as I normally do with cool water....WOW!!! my hair felt like silk and smelt amazing, after I dried it I was surprised just how soft and shiny it was as it can normally go all fluffy. I will keep using it as I felt has improved the condition of my hair greatly after just once, happy with it so far, that's definitely a good sign in my book, highly recommend this if you have dry frizzy unruly hair like mine.
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(no review title)

5 out of 5 stars
Would recommend
Mel - 7 months ago
It’s amazing! I got a blow out and it’s still maintaining it! Compares to the 23 dollar shampoo I bough for the same thing!
effectiveness: 5 out of 5
quality: 5 out of 5
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Amazing

5 out of 5 stars
Teteleone - 7 months ago
originally posted on ogxbeauty.com
So I’ve been using OGX for 2 years now and I have wavy to curly hair depending on the day and I really wanted to switch up the shampoo I was using which was OGX green tea shampoo which is also amazing and after using this shampoo and the condintor I noticed my hair was just becoming a nice straight look I didn’t have to put more product in it and I didn’t have to put extra conditioner in my hair to smooth it out it was honestly a dream come true.
1 reply from Company Service team - 7 months ago
Thanks for sharing! We’d love to learn more. Please reach us on the Contact Us page of our website (https://www.ccc-consumercarecenter.com/UCUConfiguration?id=a0758000007KQ5V). Be sure to include your username, phone number and best time we can be in touch between 9am and 5:30pm ET, Monday-Friday!
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