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OGX Ever Straightening Plus Brazillian Keratin Therapy Shampoo - 13 fl oz

About this item

At a glance

Sulfate Free
Sulfate Free
Cruelty Free
Cruelty Free


  • Exclusive blend contains Brazilian keratin protein, which is known to help strengthen hair strands
  • Also infused with coconut oil, avocado oil & cocoa butter to help add moisture & luminescent shine
  • Keratin shampoo hydrates & adds a brilliant, luxurious, & healthy glow to hair as it cleanses
  • Pleasant coconut, cocoa butter and brazil nut scent leaves tresses smelling irresistibly good
  • The sulfate-free surfactant haircare system is paraben-free, gentle & leaves hair feeling nourished
  • This hair-smoothing shampoo helps nourish & soften the cuticle for strong, long tresses


Hair Type: All Hair Types

Health Facts: Aluminum-Free, Paraben-Free, Sulfate-Free, Contains Avocado

Product Form: Liquid

Recommended Use: Daily

Beauty Purpose: Strengthening, Smoothing

TCIN: 13925623
UPC: 022796916013
Item Number (DPCI): 063-00-2792
Origin: Made in the USA or Imported


Smooth hair the way nature intended with OGX Ever-Straightening + Brazilian Keratin Therapy Shampoo. No matter the hair type, this powerhouse hair-smoothing shampoo nourishes and hydrates strands, leaving them extra-glossy with a lustrous shine. The rich and exclusive blend of this shampoo contains Brazilian keratin protein, which is known to help strengthen and smooth hair. The straightening shampoo is also infused with coconut oil for softness, avocado oil for moisture and cocoa butter. Plus, the coconut, brazil nut and cocoa butter scent makes lathering up an all-around sensory experience that leaves locks with an irresistibly good smell. Paraben-free with sulfate-free surfactants, this nourishing shampoo is gentle enough to smooth hair cuticles and promote strong, long tresses. For a full hair care routine that'll leave your hair with a brilliant, luxurious glow, pair this keratin shampoo with OGX Ever-Straightening + Brazilian Keratin Therapy Conditioner.
Sulfate Free
A product that either makes an unqualified on-pack statement indicating that it does not contain sulfates (not added sulfates); or carries an unqualified on-pack statement "no sulfates" or "sulfate-free".
Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
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Guest Ratings & Reviews

4.6 out of 5 stars with 463 reviews
71% would recommend
7 recommendations
quality: 4 out of 5
value: 4 out of 5
effectiveness: 4 out of 5

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