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Olay Repair Serum Body Lotion Scented - FIRMING - 17 fl oz - 2 of 4Olay Repair Serum Body Lotion Scented - FIRMING - 17 fl oz - 3 of 4Olay Repair Serum Body Lotion Scented - FIRMING - 17 fl oz - 4 of 4
Olay Repair Serum Body Lotion Scented - FIRMING - 17 fl oz - 1 of 4

Olay Repair Serum Body Lotion Scented - FIRMING - 17 fl oz

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At a glance

About this item

Highlights

  • BOUNCY, RESILIENT SKIN: Visibly firms skin in just 3 weeks.
  • 96 HR MOISTURE: Repairs skin's moisture barrier over time for lasting moisture without greasy residue.
  • SKINCARE SCIENCE: This body lotion formula is crafted with a triple complex of skincare ingredients including Repair Lipids, Elixir B3, and Antioxidative Collagen Peptide.
  • ACTIVE REPAIR: Instantly melts into skin to deliver repair serum 10 surface layers deep.
  • LIGHTWEIGHT FEEL: Silky lotion absorbs quickly and disappears into skin, leaving intense hydration without heaviness or residue.
  • SIGNATURE SCENT: Pamper your skin with the notes of blackberries and moonflower.

Description

When skin starts to feel less firm, it's easy to doubt that a body lotion can do more than moisturize. Olay Firming Body Lotion is designed to deliver visible firming results, without sacrificing lasting moisture or comfort.

In just 3 weeks, it visibly firms, lifts, and tightens skin while deeply moisturizing to repair skin's barrier for bouncy and resilient skin. With continued use, it provides 96 hour moisture, helping skin feel nourished and supported over time. Formulated with a Triple Complex of Skincare Ingredients including Antioxidative Collagen Peptide, Elixir B3, and Repair Lipids, this upgraded formula offers a richer, thicker feel while still instantly melting into skin to deliver repair serum 10 surface layers deep with no greasy residue.

Clinically proven and made without parabens and phthalates, it absorbs quickly so skin feels cared for, not weighed down. Olay Firming Body Lotion combines believable firming care with moisture that truly lasts. Prepare to elevate your body care routine experience with a fresh, modern fragrance featuring notes of blackberries and moonflower. For best results, pair with the Elasticity Boosting Body Wash.
Scent: Scented
Suggested Age: 13 Years and Up
Health Facts: Contains Peptides, Paraben-Free, Phthalate-Free, Contains Collagen, Contains Vitamin B3
Product Form: Lotion
Beauty Purpose: Moisturizing, Firming, Hydrating, Lifting, Skin Tightening
Recommended Skin Type: Dry, Mature, Normal, Combination, Very Dry
TCIN: 95231323
UPC: 075609219061
Item Number (DPCI): 037-13-0387
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

CAUTION: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE EYES WITH WATER

Shipping details

Estimated ship dimensions: 8.06 inches length x 6.61 inches width x 3.62 inches height
Estimated ship weight: 3.75 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

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Guests are saying

The new Olay collagen firming and hydrating body lotion has received mixed feedback from guests. While many appreciate its moisturizing properties and the inclusion of beneficial ingredients like collagen and vitamin B3, the overwhelming scent has been a significant concern. Some guests have reported improvements in skin texture and hydration, while others find the fragrance too strong and unpleasant. Overall, it offers a lightweight feel and effective hydration, making it suitable for daily use.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 166 reviews
    0% would recommend
    1 recommendations
    5 out of 5 stars
    30 August, 2026
    originally posted on olay.com
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    Love the fragrance!

    I just started using it, so i cant say much about effectiveness yet. I LOVE the fragrance! Whomever said it smelled like an elderly lady, should go visit their grandma. Way off!!
    Astrodeej
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    22 August, 2026

    Horrible new Scent!!

    Smells HORRIBLE!! I loved the old Firming body lotion. This new updated version scent is the worst!!
    1 reply from Olay team - 15 days ago
    We’re sorry the scent wasn’t what you were hoping for, Lorelie. The Firming Body Lotion has a fruity, sweet, and floral scent with notes of hibiscus, but we know fragrance is personal. We’d love to hear more about your experience and help. Please call us at (800) 652-9261 when you have a moment.
    Did you find this review helpful?
    2 out of 5 stars
    11 July, 2026
    originally posted on olay.com
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    No like new Scent

    I used to love Hyaluronic body moisturizer pero you update the scent and now I don’t like it anymore. Why did you change the scent?? Now it’s too sweet and overpowering the other one was more subtle
    1 reply from Customer Care team - 2 months ago
    We appreciate the feedback of your preference of scent, and we're happy to share it with our team. We'd love more feedback if you'd like to give us a call at (800) 652-9261. We'd also be happy to help you with any questions you may have.
    Clau69
    Did you find this review helpful?
    1 out of 5 stars
    17 February, 2026
    originally posted on olay.com
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    RASH!!!

    Horrible. This lotion causes an angry painful rash all over my body. I love Oil of Olay face products, but I would definitely steer clear of this body lotion.
    1 reply from Customer Care team - 7 months ago
    Thank you for your feedback on Olay Firming & Hydrating Body Lotion with Collagen. We appreciate your loyalty to our products. However, we are sorry to hear about your recent experience. Your report is unexpected and we will share your comments with our Health & Safety Team. We want you to know all of our products are thoroughly evaluated and proven to be safe and effective when used as directed. Still, we recognize that some consumers may have personal sensitivities which make them unable to tolerate a particular ingredient or formulation. If you haven’t already done so, we recommend that you discontinue using the product. Our team would like to learn more about your experience. Please feel free to call us at (800) 652-9261 or email us through our Contact Us page for further assistance.
    writetojane
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    25 October, 2025
    originally posted on olay.com
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    Can’t get past the scent !

    I don’t know if it works since the scent is overpowering and not in a pleasant way.
    1 reply from Customer Care team - 11 months ago
    Thank you for your feedback on Olay Firming & Hydrating Body Lotion with Collagen. We are sorry to hear you were dissatisfied with your recent purchase. This is not the experience we want you to have. We want you to know all of our products go through many quality checks to ensure they reach you in perfect condition. What you've described is not something we would expect and we are sharing your experience with our Quality Assurance Team. There are a couple of reasons a product may have an off odor. For example, if it was stored in extreme temperatures, stored for a long time, or beyond the recommended shelf life. Please feel free to call us at (800) 652-9261 or email us through our Contact Us page for further assistance.
    Foster Mom
    4 guests found this review helpful. Did you?
    2 out of 5 stars
    22 August, 2025
    originally posted on olay.com
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    Can't Get Past The Scent

    Tried this to help with my menopausal dry skin. The scent is so very, VERY strong. I can't use anymore due to it giving me headaches. Wish Olay would realize not everyone wants their lotion to smell so strongly. Going back to Palmer's Cocoa Butter.
    1 reply from Customer Care team - 6 months ago
    Thank you for your feedback on Olay Collagen Peptide Firming Body Lotion. We're sorry to hear that the product's fragrance seemed to be a bit too strong and that you developed an headache. That's not the kind of experience we want our consumers to have and we'll be sure to address this with our Health and Safety team. Safety is our highest priority and we have made it our duty to test all of our products thoroughly, ensuring they are safe when used as directed. However, we understand that some consumers can have personal sensitivities and so aren't able to tolerate specific ingredients or formulations. We do recommend that you discontinue from using the product if you haven't already done so. When you have the time, please write to us through our Contact Us page so we may better assist.
    Mom2Boyz
    4 guests found this review helpful. Did you?
    3 out of 5 stars
    8 July, 2025
    originally posted on olay.com
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    Smell

    What have y’all done with the scent!!!! I had two bottles of the original sent, and I just replaced it with a new one… And I am completely dissatisfied with the smell! It literally smells the same as the lotions you would get your grandma! 😤
    1 reply from Customer Care team - 1 year ago
    Thank you for reaching out about our Olay Firming and Hydrating Collagen Peptide Body Lotion. Your loyalty has been truly appreciated and it saddens us to hear that you aren't happy with the product's fragrance. Please know that while our product did have a packaging change, we did not update it's formulation or scent. We try our hardest to create features we think our consumers will love but we know that everyone has their own preferences. You can be sure that your comments are reaching the appropriate people on our team. So we can hear more from you, we ask that you please write to us through our Contact Us page.
    Your target market
    9 guests found this review helpful. Did you?
    2 out of 5 stars
    17 May, 2025
    originally posted on olay.com
    Image

    Not impressed

    It smells good but doesn't really make a difference.I end up putting on some Gold Bond over it.
    1 reply from Customer Care team - 1 year ago
    Thank you for getting in touch about our Olay Firming Collagen Peptide Firming Body Lotion. While we're glad you enjoyed the product's scent, we are disappointed to hear that you haven't seen any results. We've tested all of our products thoroughly to ensure they deliver the benefits we advertise. Your report has been unexpected but please know that we are sharing your comments with the appropriate people on our team. We'd like to learn more about your experience. When you have the time, please write to us through our Contact Us page.
    Abtb123
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    30 December, 2024
    originally posted on olay.com
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    Best lotion ever!!!

    I bought this a month ago an it has done wonders for my skin an the smell is absolutely amazing. I will definitely be buying more of this product!!!
    Susan9280
    6 guests found this review helpful. Did you?
    5 out of 5 stars
    4 December, 2024
    originally posted on olay.com
    Image

    Excellent Product

    I am 64 years old and starting using this moisturizer 4 weeks ago, I am so amazed by how wonderful it is and I have seen such a difference, especially in my upper arms. I can’t thank you enough for this product. I love it!
    Doris P
    16 guests found this review helpful. Did you?
    1 out of 5 stars
    26 October, 2024
    originally posted on olay.com
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    Dry

    I've been using this for over a month now. It's not what I expected. Instead of it hydrating my skin it's drying my skin out to the point of being flaky and extremely dry. Sad that I paid so much $$ for this and I'm extremely disappointed in this
    1 reply from Customer Care team - 2 years ago
    Thank you for reaching out about our Olay Firming and Hydrating Collagen Peptide Body Lotion. We're saddened to hear that your skin to dried out and flaked up. This definitely isn't the kind of experience we want any of our consumers to have and we understand how frustrating this can be. So we can be sure that your comments get the attention they deserve, we'd like to collect some additional information. You can be sure that every detail shared will be reported to our Health and Safety Team and the rest of our Olay Team. Safety is at the heart of all that we do and all of our products have been thoroughly evaluated to be safe when used as directed. As such, we take your report very seriously and appreciate that you took the time to get in touch. While all our ingredients are thoroughly evaluated to be safe and effective when used as directed, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. We do ask that if you have not already done so, please discontinue from using the product. We'd appreciate it if you wrote to us through our Contact Us page so we can better assist you.
    Tina
    5 guests found this review helpful. Did you?
    1 out of 5 stars
    26 July, 2024
    originally posted on olay.com
    Image

    just gross

    Growing up, Olay was a brand with a more sophisticated appeal. This lotion was the biggest disappointment ever. Foes feel gross and sticky as other reviewers have said. The scent is atrocious. Like something out of a kids’ dollar bin.
    lost customer
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    20 February, 2023
    originally posted on olay.com
    Image

    My Skin Loves It!!!

    I've been a loyal Oil Of Olay user for over 25 plus years, and I must say that this lotion is the BEST I've ever used. My hands are extremely rough and dry this time of year. I tried the lotion and immediately noticed the difference in my hands, and I have to say that my hands and body are more hydrated than ever. I use this lotion and other Olay products continously because it works. My daughter just purchased 3 bottles after using mine, and upon my recommendation. I will be a spokesperson for this product, because it truly, truly works!!!
    Esther P
    11 guests found this review helpful. Did you?
    3 out of 5 stars
    9 January, 2023
    originally posted on olay.com
    Image

    Too Strongly Scented

    This product would be ideal in an unscented version. The The consistency and performance is lovely, but the scent is overbearing. I am trying to use it at night so it doesn’t go to waste, my poor husband has to smell it all night while I sleep!
    McPaddy
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    7 December, 2022
    originally posted on olay.com
    Image

    The Scent is OVERWHELMING.

    I love that Olay uses such high amounts of skin care ingredients in their products, but knowing that fragrance is a skin sensitizer, i’m so confused as to why they use SO MUCH fragrance. This one in particular has a fragance that would be fine if it were even 1/4th the amount of fragance. It makes me nauseous.
    d86m
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    16 November, 2022
    originally posted on olay.com
    Image

    Love this!!!

    I brought the lotion and body wash. This works great for my skin, leaving my skin soft all day. I love the smell, not overpowering at all. Priced right!
    CRNP
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    10 November, 2022
    originally posted on olay.com
    Image

    Smell is overwhelming

    I too wanted to like this lotion, but I will not buy it again because of the smell. It is sickening sweet and overwhelming. Wish it were unscented.
    1 reply from Olay team - 4 years ago
    Hi Cmerb, thank you for taking the time to get in touch with us about this product, and I do apologize that the product was not to your expectations. When we design our products, we do extensive research and consumer testing to create features that we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so I'll be sure to share your comments on this with our Olay Team.
    cmerb
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    19 September, 2022
    originally posted on olay.com
    Image

    Works for me :)

    I used Olay Quench ultra moisture for many years and loved it. Wasn't sure where to start when looking at the new lotions but I tried the Nourishing & Hydrating first. Wasn't very impressed with it. The Firming & Hydrating on the other hand has been a game changer. It works even better than the Quench did! It makes my skin so soft and even got rid of my cracked heels when Quench never could. The scent doesn't bother me. It reminds me of a jasmine scented shampoo I used so for a long time but understand how others may not like that.
    NK1234
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    6 September, 2022
    originally posted on olay.com
    Image

    LOVE this

    I began trying this at the beginning of the summer. It has totally changed my skin. My skin is now soft and smooth. I think the smell is light and pleasant. I have been using the body wash and the lotion and will definitely continue to use this product. Thank you Olay! You have truly made a product that has worked beautifully for me!
    AngieO
    6 guests found this review helpful. Did you?
    1 out of 5 stars
    27 August, 2022
    originally posted on olay.com
    Image

    Terrible and stinky

    After finding out Quench was no more, I reluctantly purchased this product. I wish I had smelled it before purchasing. It has a very strong, cheap dollar store perfume smell to it, that doesn't fade over time. I had to re-shower halfway through the day just to get the stink off. I used Quench Shimmer for years, after trying this and being thoroughly disappointed, I will no longer purchase Olay products.
    1 reply from Olay team - 4 years ago
    Hi Kat95 Thank you for taking the time to reach out and for sharing your experience. I am sorry that you were not happy with the scent of this lotion. When we design our products, we do extensive research and consumer testing to create features that we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so I'll be sure to share your comments on this with the rest of our team.
    Kat95
    8 guests found this review helpful. Did you?

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