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Omnichannel Retail - by Tim Mason & Miya Knights (Paperback)

Omnichannel Retail - by  Tim Mason & Miya Knights (Paperback) - image 1 of 1
Omnichannel Retail - by  Tim Mason & Miya Knights (Paperback) - image 1 of 1
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About this item

Specifications

Number of Pages: 224

Genre: Business + Money Management

Sub-Genre: Industries

Format: Paperback

Publisher: Kogan Page

Book theme: Retailing

Author: Tim Mason & Miya Knights

Language: English

Street Date: April 28, 2019
TCIN: 76342839
UPC: 9780749484460
Item Number (DPCI): 248-35-6103

Description

According to many reports, the physical retail experience is in crisis as more and more consumers shift to internet shopping. Despite this, the majority of global purchases still happen offline, from 90% of sales in the US through to 92% of sales in the UK and 94% in China. The big change is that today's shopper seeks content and advice online before buying in store. Omnichannel Retail celebrates all the advantages of the physical shopping experience, from its sensory selection through to try-before-you buy, and its potential for providing an instant and profitable retail solution, while explaining the imperative of bringing the power of digital and an omnichannel experience to everyday shopping.

Connecting the digital customer to the physical customer, Omnichannel Retail delivers a wealth of opportunities for the bricks and mortar store, including an enhanced customer journey, effortlessly tailoring specific products to a particular customer, exploiting surge pricing, upselling lucrative products and above all, building real, and profitable, relationships with your best customers. Based on over thirty years in loyalty marketing, Tim Mason diligently addresses the challenges facing retailers, providing tangible and proven solutions to capitalize on the changing retail landscape.

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