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On Behalf of the President : Presidential Spouses and White House Communications Strategy Today

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Wright, a board member of the White House, draws on interviews with former White House staff and communications strategists, analysis of public speeches made by Hillary Clinton, Laura Bush, and Michelle Obama, and surveys of speech audiences to examine the role of First Ladies in White House communications strategy and their ability to impact public opinion about presidents and their policies. She reviews the literature on presidential communications and administrative organization, public opinion, and gender and politics, then presents her theory that public appearances of the president's spouse are strategic efforts to advance the administration's agenda. She discusses the reasons presidential spouses go public, whether they are strategic, how they promote the president's agenda, and whether they are effective in improving public opinion of the president, as well as implications for the conception of the ideal political spouse, the 2016 presidential campaign, and the future of the study of political spouses. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)
Number of Pages: 198
Genre: Political Science
Sub-Genre: Political Process / Elections, Government / Executive Branch
Format: Hardcover
Publisher: Greenwood Pub Group
Author: Lauren A. Wright
Language: English
Street Date: April 18, 2016
TCIN: 50950447
UPC: 9781440848599
Item Number (DPCI): 248-13-0698
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