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On Purpose : Delivering a Branded Customer Experience People Love (Paperback) (Shaun Smith & Andy

On Purpose : Delivering a Branded Customer Experience People Love (Paperback) (Shaun Smith & Andy - image 1 of 1

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With a constant stream of new communication channels emerging, the real challenge for marketers is not just making sure their brand is present in each space but staying true to their brand purpose.A follow-up to Bold, the best-selling book which looked at what made cutting edge brands stand out,On Purpose, goes one step further and provides practical advice on how to achieve those same results successfully, over multiple channels. Shaun Smith and Andy Milligan provide a framework for success, explaining how to:--Stand Up: be clear about brand purpose and promise--Stand Out: define, design and deliver distinctive customer experiences across multiple channels--Stand Firm: create strong cultures that sustain resultsThey explain and define how to deliver "on purpose" experiences by using a case study, individual thought pieces by experts in the field, and a key action summary at the end of each chapter.
With a constant stream of new communication channels emerging, the real challenge for marketers is not just making sure their brand is present in each space but staying true to their brand purpose.

A follow-up to Bold, the best-selling book which looked at what made cutting edge brands stand out,On Purpose, goes one step further and provides practical advice on how to achieve those same results successfully, over multiple channels. Shaun Smith and Andy Milligan provide a framework for success, explaining how to:
--Stand Up: be clear about brand purpose and promise
--Stand Out: define, design and deliver distinctive customer experiences across multiple channels
--Stand Firm: create strong cultures that sustain results

They explain and define how to deliver "on purpose" experiences by using a case study, individual thought pieces by experts in the field, and a key action summary at the end of each chapter.
Number of Pages: 278
Genre: Business + Money Management
Sub-Genre: Management, Marketing / General, Customer Service
Format: Paperback
Publisher: Kogan Page Ltd
Author: Shaun Smith & Andy Milligan
Language: English
Street Date: December 28, 2015
TCIN: 21530595
UPC: 9780749471910
Item Number (DPCI): 247-49-3761
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$18.32
MSRPwas $26.95

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