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Online College Fairs Benchmarks (Paperback)
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This report presents data from 23 colleges about their use of online college fairs, covering their extent of use, partners used, budgets and feelings about the effectiveness online college fairs. The 90 page study gives substantial data on use of specific vendors, college staff time expended on college fairs. The report helps its readers to answer questions such as: do colleges feel that they are better off going it alone or through an outside service provider when staging an online college fair? Do colleges that use online college fairs view them as better at attracting certain kinds of students, such as international students or distance learning students? What are the expected future plans for online college fairs for colleges that have already done them? Data in the report is broken out by size and type of college for benchmarking, and also by tuition level and for public and private colleges.Just a few of the report’s many findings are that: Mean spending for participation fees in the past year on online college fairs for the colleges in the sample was $4,580. 50% of colleges sampled with fewer than 3,000 students enrolled plan to spend more for online college fairs in the next year. About 22% of college sampled felt that online college fairs were not an effective tool in reaching the traditional 16-22 year old college market. The mean number of staff hours public colleges dedicated to online fairs was 89.11 and the median number was 40. The maximum for public colleges was 250 staff hours.
Publisher: Primary Research Group
Street Date: August 25, 2016
Item Number (DPCI): 248-32-7413