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Orchestrating Public Opinion : How Music Persuades in Television Political Ads for US Presidential

Orchestrating Public Opinion : How Music Persuades in Television Political Ads for US Presidential - image 1 of 1

About this item

Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.
Number of Pages: 276
Genre: Social Science
Format: Hardcover
Publisher: Amsterdam Univ Pr
Author: Paul Christiansen
Language: English
Street Date: December 21, 2017
TCIN: 53255397
UPC: 9789462981881
Item Number (DPCI): 248-59-1983
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$105.00
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