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Org Design for Design Orgs : Building and Managing In-House Design Teams (Paperback) (Peter Merholz)

Org Design for Design Orgs : Building and Managing In-House Design Teams (Paperback) (Peter Merholz) - image 1 of 1

About this item

Companies are building in-house digital/experience design teams at a breakneck pace these days But they’re doing so without understanding the idiosyncrasies of design organizations and designers, and many companies are gathering designers without getting the most out of this investment. Traditional models of in-house design organizations (typically marketing design) don’t perform well for digital product design, and there’s a lot of confusion around evolving models of organization: Should it be centralized or decentralized? Embedded? Singular or shared creative leadership? Report to the CEO or up through another team such as Product Management or Marketing? How is it funded? This practical book provides the answers you need.

Number of Pages: 183
Genre: Computers + Internet, Art
Format: Paperback
Publisher: Oreilly & Associates Inc
Author: Peter Merholz
Language: English
Street Date: September 8, 2016
TCIN: 51654502
UPC: 9781491938409
Item Number (DPCI): 248-27-5655
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