$14.99 when purchased online
Target Online store #3991
About this item
Highlights
- Long-lasting hair color and deep conditioning
- Formulated with brown starting shades in mind
- Works on all hair types, curl-friendly & easy to use
- No animal testing, vegan, cruelty-free
- Ammonia-free, peroxide-free, sulfate-free, paraben-free, phthalates-free
- Infused with hair-healthy ingredients (coconut oil, avocado oil, shea butter)
- Keep hair nourished, hydrated, and moisturized
- Gray coverage
Description
Packaging contains recycled content - 30% PCR in each tube and FSC Certified Paper
Go for long-lasting color with Overtone's Black Velvet semi-permanent hair dye to achieve a strickingly smooth black hue with cool raven undertones.
Overtone Color Depositing Treatment Masks (formerly Coloring Conditioners) deliver vibrant, semi-permanent color that cares for your hair and scalp, making it easy to express your individuality without compromise. Infused with 13 natural active ingredients, our unique formula nourishes and rejuvenates, promoting healthy hair from root to tip. Peppermint and rosemary oils calm and balance the scalp, while coconut and jojoba oils provide deep hydration and leave your strands silky smooth. Specifically formulated with brown hair in mind, our treatment masks prove you don't need to bleach your hair to achieve stunning color results!
Before coloring your hair perform a strand test on a small hidden section to ensure you’re happy with the results. Everyone’s hair is different, so the results will vary.
To get the maximum benefits from your Color Depositing Treatment Mask:
1. APPLY. Add color to wet or dry hair — we recommend dry hair for maximum color deposit
2. SATURATE. Drench strands to ensure full coverage
3. WAIT. Leave on for 10-15 minutes
4. RINSE. Rinse thoroughly with warm or hot water
5. DRY. Style as usual
6. MAINTAIN. Reapply whenever hair feels dry or needs a surge of extra color
7. SHOW IT OFF. Bring out more YOU with every new hue
Go for long-lasting color with Overtone's Black Velvet semi-permanent hair dye to achieve a strickingly smooth black hue with cool raven undertones.
Overtone Color Depositing Treatment Masks (formerly Coloring Conditioners) deliver vibrant, semi-permanent color that cares for your hair and scalp, making it easy to express your individuality without compromise. Infused with 13 natural active ingredients, our unique formula nourishes and rejuvenates, promoting healthy hair from root to tip. Peppermint and rosemary oils calm and balance the scalp, while coconut and jojoba oils provide deep hydration and leave your strands silky smooth. Specifically formulated with brown hair in mind, our treatment masks prove you don't need to bleach your hair to achieve stunning color results!
Before coloring your hair perform a strand test on a small hidden section to ensure you’re happy with the results. Everyone’s hair is different, so the results will vary.
To get the maximum benefits from your Color Depositing Treatment Mask:
1. APPLY. Add color to wet or dry hair — we recommend dry hair for maximum color deposit
2. SATURATE. Drench strands to ensure full coverage
3. WAIT. Leave on for 10-15 minutes
4. RINSE. Rinse thoroughly with warm or hot water
5. DRY. Style as usual
6. MAINTAIN. Reapply whenever hair feels dry or needs a surge of extra color
7. SHOW IT OFF. Bring out more YOU with every new hue
Hair Type: All Hair Types
Health Facts: Vegan, Sulfate-Free, Contains Vitamin E, Ammonia-Free, Contains Coconut Oil
Product Warning: Do not apply directly to skin, eye irritant, skin irritant
Product Form: Cream
Sustainability Claims: Cruelty-Free
Includes: Gloves
Beauty Purpose: Deep Hydration, Moisturizing, Hair Coloring
Processing Time: 15 Minutes
Net weight: 4.5 fl oz (US)
TCIN: 90995515
UPC: 810079290987
Item Number (DPCI): 063-01-3051
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua, eau), cetearyl alcohol, propanediol, behentrimonium chloride, aloe barbadensis leaf juice, glycerin, hydrolyzed pea protein, butyrospermum parkii (shea) butter, argania spinosa (argan) kernel oil, cocos nucifera (coconut) oil, prunus amygdalus dulcis (sweet almond) oil, ricinus communis (castor) seed oil, simmondsia chinensis (jojoba) seed oil, mentha piperita (peppermint) oil, mentha spicata (spearmint) leaf oil, rosmarinus officinalis (rosemary) leaf oil, salix alba (wilow) bark extract, equisetum avense (horsetail) extract, guar hydroxypropyltrimonium chloride, caprylic/capric triglyceride, benzyl alcohol, cetyl alcohol, stearyl alcohol, citric acid, dehydroacetic acid, sodium benzoate, sodium chloride, sodium salicylate, potassium sorbate, limonene, linalool, basic blue 99, basic brown 17, basic orange 31, basic red 51, basic violet 2, basic yellow 87, hc blue 15, hc blue 16.
Shipping details
Estimated ship dimensions: 7.73 inches length x 2.2 inches width x 2.17 inches height
Estimated ship weight: 0.42 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Would someone with longer hair need just one or two applications ?
submitted by Missmypeanut - 1 month ago
A: One application will work for longer hair. The real question is how much do you need, and for that we recommend looking at this blog to learn what will work best for your hair. https://overtone.co/blogs/overtone/how-much-overtone-do-i-need
submitted byoVertone Color - 1 month agoBrand expert
Q: Can someone post a full list of the ingredients?
submitted by Platform - 2 months ago
A: You can find our ingredients with the link below. https://overtone.co/pages/ingredients
submitted byoVertone Color - 1 month agoBrand expert
Q: how long does it typically last through washes?
submitted by c - 27 days ago
Guests also viewed
Discover more options
4.1 out of 5 stars with 4049 reviews
37% would recommend
24 recommendations
Don't buy to refresh already dyed hair
1 out of 5 stars
Thumbs down graphic, would not recommend
Lily - 21 hours ago
This mask did not deposit a single bit of color into my hair. I wanted to use it to refresh my already dyed red hair and it had absolutely zero effect. I don’t know if I did something wrong it sucks because I really wanted to like this product.
not for light or mediun brunettes
1 out of 5 stars
Thumbs down graphic, would not recommend
reviewer - 9 days ago, Verified purchaser
do not get if u have light brown or brown hair! it will not work at all.
Espresso Brown? More like depresso brown
2 out of 5 stars
Thumbs down graphic, would not recommend
cmbeard - 11 days ago, Verified purchaser
I’ve used Overtone many times before, but direct from their website, not this specific bottle from Target. I have always gotten a vibrant color from it on my medium brown hair… including espresso brown. This, however, did not deposit any noticeable color whatsoever. It did condition my hair well, which is why I gave it 2 stars instead of 1.
No where near the color the box shows for blonde hair
1 out of 5 stars
Thumbs down graphic, would not recommend
May - 16 days ago, Verified purchaser
Item pretty clearly shows a dark purple. My hair is naturally a pretty light golden blonde… however my hair turned neon bright purple. I did a strand test and it looked decent when I washed it out so I went with it. This is a photo from last night immediately after rinsing it out and drying. I don’t think any amount of leaving it on would produce that dark of a purple in blonde hair. I also have so many doubts this is going to wash out as it says it will. Also cannot find on the box “made for brown hair” as it says in the description here. Guess I’m committed to Vikings fan purple for god knows how long.
Helped replenish pink in bleached rose gold hair!
5 out of 5 stars
Thumbs up graphic, would recommend
Bird Lady - 19 days ago, Verified purchaser
I have been using the rose gold color mask once a week to replenish the pink in my previous bleached rose gold hair, and it works very well! For context, I have Asian hair, and my hair was naturally dark brown before bleaching. I can't comment on how well it shows up on dark hair since I use it on the bleached part of my hair.
Loved it!!! Espresso Brown is the way to go!!!!
5 out of 5 stars
Thumbs up graphic, would recommend
DanaKreider - 20 days ago, Verified purchaser
I was pleasantly surprised by how much I liked this color depositing hair mask. The scent is lovely, my hair felt soft and was so shiny when I was done. I would definitely recommend this if you are a natural brunette who has previously gotten highlights and want to tone them down. I’m curious to see how it’ll wash out and fade over time. This also didn’t make my hair red or purple like the brunette color depositing mask I used from the Moroccan Oil brand. Again, This was definitely a pleasant surprise.
Exactly what I was looking for
5 out of 5 stars
Thumbs up graphic, would recommend
DeeDee - 25 days ago, Verified purchaser
I kept being told that nothing would color my salt and pepper hair, that I would have to bleach. I wanted a flash of purple that would not permanently dye my hair. The dark brown and silver parts of my hair came out almost black and the white parts were a fun purple that gradually faded through shades of lavender. This is a subtle effect on dark hair, not the dramatic change you get from permanent color, which is exactly what I wanted. I put a heavy Shea butter cream on my hairline and shoulders, which kept it from dyeing my skin. The shower turned purple but cleaned up easily with a spray cleaner with bleach. Cleanup the sooner the better to avoid staining.
Very disappointing
1 out of 5 stars
Thumbs down graphic, would not recommend
LK - 25 days ago, Verified purchaser
I got this for my daughter who has dirty blonde hair. She was super excited. The description shows bright vibrant color on even brown hair. However, barely any color showed up. In fact, unless you are in the right lighting you can't tell at all. She was super bummed and so am I!
Color was fantastic for my experince
5 out of 5 stars
Thumbs up graphic, would recommend
Amelia - 28 days ago, Verified purchaser
I felt as if this dye did exactly as expected. I had been struggling to find a good dark purple color like this so I was very pleased to see how it came out. Heavy tip always wash with cold water or you’ll be washing away your dye in hot water. Key note- my hair was previously bleached so that also helped absorbed the color.
fair warning: might not happen to you but made my hair blue/purple not black :(
2 out of 5 stars
Thumbs down graphic, would not recommend
christmas is my jam - 1 month ago, Verified purchaser
be weary depending on your starting color (mine was white blonde) doesn’t turn the shade as noted in the product description. unfortunately my hair turned purple/blue and still hasn’t washed out despite trying a clarifying shampoo. also be weary depending on your bathtub/shower it leaves a blue stain. maybe it was overtone blue in their new black velvet packaging? gave an extra star for the way it leaves your hair soft despite “coloring”.
Just didn't work
1 out of 5 stars
Thumbs down graphic, would not recommend
APay - 1 month ago, Verified purchaser
This did absolutely nothing to my hair. It doesn't seem to have caused any damage but there's not even a trace of color in it.
Packaging not only thing new
2 out of 5 stars
Thumbs down graphic, would not recommend
Sad and Disappointed - 1 month ago, Verified purchaser
I had been using the color depositing conditioner for brown hair in purple every 2-3 weeks for over a year. I bought this thinking the container was the only change, but the consistency and scent were different. The color was lighter than what I had been used to. I applied it to clean dry hair as usual, but the outcome was not nearly what it used to be. At the very least my roots were colored, this time they barely have any color on them. Super disappointed, waste of money. Going to buy the original elsewhere from now on.
Espresso brown
3 out of 5 stars
Thumbs up graphic, would recommend
Targetreviews2 - 1 month ago, Verified purchaser
Really love the color, left on for 20 minutes. The only thing that is a bummer is the lack of slip/spreadability of the dye. It feels like a mud mask out of the bottle so I had to use the entire bottle in 1 sitting. Other competitors like keracolor or ion I can use for at least 4 washes. Cant speak to how long it lasts, I may update in a few weeks
this was the most awful hair dye ever!!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
awful product - 2 months ago
i dyed my hair with the scarlet red dye it did not in fact dye my hair red i am absolutly ferrous!!! i have brown hair and super light brown hair at the btoom. it says that it works for brown hair absolute lies i even left it in for 45 minutes instead of fifteen. my hair came out with little splotches of red this was a huge waste of money and i will never buy this agian
Dyes everything but hair
1 out of 5 stars
Thumbs down graphic, would not recommend
So flattering - 2 months ago
Dyed my scalp, nails, and bath mat, but not my hair!! Sad because I wanted purple hair for Halloween
Not like their other products
2 out of 5 stars
Thumbs down graphic, would not recommend
Skaw - 2 months ago
Ive used overtone to keep up my red hair for over 10 years. I was so excited to see that it was in stores. I used it as I would any overtone and it barely made a difference. This is a company I have sworn by time and time again, but I don’t know if I got a bad batch or if this formula is just that different.
Good but fades fast!
4 out of 5 stars
Thumbs up graphic, would recommend
i - 2 months ago
I bought and used this on the 11th. Really pretty color, but faded fairly quickly compared to other semi-permanent hair dyes that I have used previously. It is currently the 21st and it has faded heavily.
oVertone Color Mask
5 out of 5 stars
Thumbs up graphic, would recommend
A Mex - 2 months ago, Verified purchaser
I’ve used overtone about 3-4 times and there’s a reason why I go back to it every time I decide to go red again. Although I will say from experience it’s best to remove any color in your hair with a color remover if you’ve previously dyed it as to going over it. In one of my cases I had black dye in my hair and let it fade out. Once the blonde underneath started to peek I THOUGHT it would be enough to go red but I was wrong, it just turned even more darker. Aside from that experience I really love how vibrant the red is and how soft my hair feels after the application! Also it does not have a bad smell, I would say it’s sort of minty??
Not good
1 out of 5 stars
Thumbs down graphic, would not recommend
Shawna - 2 months ago, Verified purchaser
My hair started falling out and was incredibly dry within a week of using overtone. I’m devastated and would not recommend this product to anyone.
Liked
5 out of 5 stars
Thumbs up graphic, would recommend
Loved - 2 months ago, Verified purchaser
This is very beautiful. My daughter loved them. Would buy again. We like them very much: