$15.99 when purchased online
Target Online store #3991
About this item
Highlights
- Clean, 100% vegan and cruelty-free mascara
- Volumizing & Curling
- 96% naturally derived ingredients
- Micro-plastic free formula (no nylon-6 here!)
- Plant wax, plant fibers and vegan collagen to nourish & condition lashes while building beautiful volume
- 100% vegan Curved Activist Curl brush helps lift lashes and evenly deposit super-black formula for clump-free curl
- Ophthalmologist tested and safe for contact wearers and sensitive eyes
- Formulated without talc, parabens, phthalates or mineral oil
Description
LASHES THAT MAKE AN IMPACT.
Voluminous, curled, lifted, longer lashes without compromise. Our compassionately clean mascara uses 96% naturally derived ingredients and comes in a pretty custom glass bottle designed for less plastic waste.
THE FORMULA
● 96% naturally-derived ingredients
● 100% vegan and cruelty-free
● Formulated without talc, Nylon 6 or other microplastics
KEY INGREDIENTS:
Plant Waxes: Add structure and volume
Plant Fibers: Amplify volume and adds length
Shorea Robusta Resin & Acacia Senegal Gum: Film forming & curl agents
Plant Oils & Vegan Collagen: Nourish and condition
HOW TO USE:
Hold the wand with the curved side up to coat the lashes from root to tip and then hold the wand with the curved side down to hug the lashes, pull straight up to curl. Let dry then repeat to build.
HOW IT WORKS:
Our formula paired with Vegan Curl Activator technology is key. Plant waxes add structure and volume, while the plant fibers amplify volume and add length. The natural plant resin material contracts as you helping lashes separate, lift and curl from root to tip. Plant oils and biomimetic vegan collagen helps to condition your lashes.
THE BRUSH:
Our custom Vegan Curl Activator Brush is designed to load up lashes for maximum volume. The 100% vegan curved brush with flexible bristles contours lashes to lift, add volume and curl from root to tip.
BETTER PACKAGING:
Packaging switched from plastic to paper, aluminum, steel, or glass - Glass Bottle, FSC paper box.
Voluminous, curled, lifted, longer lashes without compromise. Our compassionately clean mascara uses 96% naturally derived ingredients and comes in a pretty custom glass bottle designed for less plastic waste.
THE FORMULA
● 96% naturally-derived ingredients
● 100% vegan and cruelty-free
● Formulated without talc, Nylon 6 or other microplastics
KEY INGREDIENTS:
Plant Waxes: Add structure and volume
Plant Fibers: Amplify volume and adds length
Shorea Robusta Resin & Acacia Senegal Gum: Film forming & curl agents
Plant Oils & Vegan Collagen: Nourish and condition
HOW TO USE:
Hold the wand with the curved side up to coat the lashes from root to tip and then hold the wand with the curved side down to hug the lashes, pull straight up to curl. Let dry then repeat to build.
HOW IT WORKS:
Our formula paired with Vegan Curl Activator technology is key. Plant waxes add structure and volume, while the plant fibers amplify volume and add length. The natural plant resin material contracts as you helping lashes separate, lift and curl from root to tip. Plant oils and biomimetic vegan collagen helps to condition your lashes.
THE BRUSH:
Our custom Vegan Curl Activator Brush is designed to load up lashes for maximum volume. The 100% vegan curved brush with flexible bristles contours lashes to lift, add volume and curl from root to tip.
BETTER PACKAGING:
Packaging switched from plastic to paper, aluminum, steel, or glass - Glass Bottle, FSC paper box.
Suggested Age: 18 Years and Up
Health Facts: Contains Olive Oil, Phthalate-Free, Paraben-Free, Sulfate-Free, Vegan
Color Finish: Natural
Color Palette: Dark Tones
Sustainability Claims: Recyclable, Cruelty-Free
Beauty Purpose: Volumizing, Curling
Net weight: .24 Ounces
Features: Conditioning
TCIN: 85805744
UPC: 687735305923
Item Number (DPCI): 052-00-0213
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
ingredients: aqua (eau), stearic acid, acrylates, ethylhexyl acrylate copolymer, helianthus annuus (sunflower) seed wax, copernicia cerifera (carnauba) wax, c10-18 triglycerides, glycerin, acacia senegal gum, glyceryl stearate, oryza sativa (rice) bran wax, olea europaea (olive) oil unsaponifiables, shorea robusta resin, aminomethyl propanol, octyldodecanol, sodium benzoate, sr-hydrozoan polypeptide-1 (vegan collagen), xanthan gum, rhus succedanea fruit wax, laureth-21, caprylyl glycol, cellulose, pectin, hydrolyzed vegetable protein, phenoxyethanol, ethylhexylglycerin.
Allergens & Warnings:
May contain: iron oxides ci77499., Caution: do not use directly in the eye. if irritation occurs, discontinue use. keep out of reach of children. external use only.Shipping details
Estimated ship dimensions: 6 inches length x 1.73 inches width x 0.94 inches height
Estimated ship weight: 0.13 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: is it waterproof and smudge proof?
submitted by Sarah F - 2 years ago
A: Hello Sarah F, the Pacifica Activist Volume & Curl Mascara is not waterproof but 96% naturally derived ingredients and never clumps. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page :)
submitted byTarget Beauty Consulting - 2 years agoBrand expert
Frequently bought together
Guests also viewed
Discover more options
4.3 out of 5 stars with 98 reviews
easy to remove: 4.33 out of 5
long lasting: 3.55 out of 5
quality: 3.92 out of 5
value: 4 out of 5
easy to apply: 4.25 out of 5
52% would recommend
17 recommendations
Soft and Lucious lashes
5 out of 5 stars
Pacifica L - 2 months ago
originally posted on pacificabeauty.com
Lashes that feel good and look good- love the brush feel and natural look
Disappointed
2 out of 5 stars
Thumbs down graphic, would not recommend
Thob - 2 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Normal
- Skin concern: Aging, Dark circles
- Hair color: Blonde
- Eye color: Blue
I thought it was a new product and after reading about it on the display I was excited to try it. It was by no means one of the best ones I've used.
I'm a convert!
5 out of 5 stars
Thumbs up graphic, would recommend
SRC - 2 months ago, Verified purchaser
Really pleasantly surprised!! The glass tube is unusual and means the formula goes on less wet than most mascaras, but i ended up loving that, as it’s less sticky. I love the shape of the wand for separating and lengthening my lashes — i would rebuy. Haven’t had any major issues with flaking or clumping.
Best for length!!!
5 out of 5 stars
Thumbs up graphic, would recommend
Madimads - 4 months ago, Verified purchaser
- Eye color: Hazel
- Skin concern: Acne, Sensitivity
- Skin tone: Light
- Hair color: Brunette
- Skin type: Normal
Best mascara ever!! But I will say you definitely have to curl your lashes before hand, but they hold for a while and my lashes have never looked longer!
My favorite mascara!
5 out of 5 stars
nmcc - 4 months ago
originally posted on pacificabeauty.com
This is my favorite mascara!! I have repurchased so many times, gives me the perfect curl and lasts all day!
Lush Lashes!
4 out of 5 stars
Naomi - 6 months ago
originally posted on pacificabeauty.com
Except for a few clumping experiences, this product is lovely.
Really disappointing
1 out of 5 stars
Thumbs down graphic, would not recommend
Keri - 6 months ago
I've used Pacifica's stellar gaze mascara in the past but the first time I tried this one, it made my eyes burn within 30 minutes of wearing, and hours later they are still burning :( On top of that, it just wasn't that great. Could hardly tell there was anything on my lashes. I will definitely be returning this one.
Yay for better packaging
2 out of 5 stars
Thumbs down graphic, would not recommend
benette - 9 months ago, Verified purchaser
Love that it's in glass for plastic waste, but this mascara irritated my eyes all day both times I tried it, and flaked off on the second day. I don't normally have issues with mascara so this surprised me. As for holding a curl, it was actually pretty good. My lashes point down and nothing holds them up, so this mascara holding them up a little bit is seriously impressive. If it doesn't bother your eyes you'll probably like this, but it seems I'm not the only one with irritation.
LOVE this mascara!
5 out of 5 stars
ChillD - 10 months ago
originally posted on pacificabeauty.com
AMAZING mascara! This really holds the curl, is fortifying for lashes, and looks very natural. I had been looking for a mascara like this for years, and was so happy Pacifica made this! Love the clean ingredients/cruelty free aspect of Pacifica (I've been using their products for years).
No to this mascara
1 out of 5 stars
MyPublicName - 10 months ago
originally posted on pacificabeauty.com
This mascara flakes and the wand has an excessive amount of product on it. I would not buy it again nor would I recommend it.
Wanted to love this
2 out of 5 stars
Not recommended - 1 year ago
originally posted on pacificabeauty.com
Wanted to love this. Doesn’t live up to expectations. Flaky. Irritated my eyes and found flakes of mascara in my eyes all day. I was really disappointed since the rest of your products are amazing!
Not happy with purchase
2 out of 5 stars
Marcia19 - 1 year ago
originally posted on pacificabeauty.com
This is the first time I have ever not been satisfied with a purchase. I could not tell that I had any coverage even after applying multiple layers to see if that would help. I quit using it for a while and when I went back to try it again it was broke. I maybe got four uses out of it.
Wanted to like, but...
1 out of 5 stars
Thumbs down graphic, would not recommend
Judy M - 1 year ago, Verified purchaser
Wanted to like this because I’ve on the look out for a “clean” mascara. This mascara immediately caused my lashes to droop. On to the next…
Good for length and volume.
5 out of 5 stars
Jessica - 1 year ago
originally posted on pacificabeauty.com
Been looking for a new mascara that gives me the volume and length i like, but without irritating my eyes. So far I've really been enjoying this mascara.
Works well. Great value
5 out of 5 stars
Evie - 1 year ago
originally posted on pacificabeauty.com
This mascara is far less clumpy than conventional mascara. Great value, good ingredients. I feel safe using this mascara daily and appreciate that it works well.
I love this mascara!
5 out of 5 stars
DaniellD - 1 year ago
originally posted on pacificabeauty.com
I bought this mascara because it is toxic free, expecting it to be an inferior product as far as performance BUT to my delight, I am so pleased. I use it in conjunction with the primer and I will never go back. I am trying to switch over everything in my life to be toxic free for myself and my family and healthy for the planet and so thank you to Pacifica Beauty for helping me do that!
Mascara
4 out of 5 stars
Thumbs up graphic, would recommend
HannahJ - 1 year ago
I like but it’s dry.
Holds my curl!!
4 out of 5 stars
Valerie - 1 year ago
originally posted on pacificabeauty.com
I was intrigued by the cleanliness of the product but was honestly a bit worried about how well it’d work and honestly I’m very happy with it! My lashes are short and cannot hold a curl for anything, first coat of mascara usually drops then instantly. Well I’m so happy with the way this mascara holds a curl!! The only complaint I have is I need to apply more coats than what I’m used to but I love how my lashes look even more than with my regular mascara. I’m very happy with this purchase.
Fresh look!
5 out of 5 stars
urfriendalo - 1 year ago
originally posted on pacificabeauty.com
The mascara package is beautiful! It smells like green tea! (To me) makes my lashes look longer and defined. For more volume do layers
Flakes so bad
2 out of 5 stars
Thumbs down graphic, would not recommend
Jmercer011 - 1 year ago, Verified purchaser
- Hair color: Brunette
- Skin type: Combination
- Skin tone: Light
- Eye color: Green
This flakes like crazy! I really wanted to like it because it doesn’t have the horrible ingredients like other brands, but I can’t get past the flaking. Every time I check the mirror, more and more ends up on my face. So disappointed.