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$See price in cartWhen purchased online
About this item
At a glance
Sulfate Free
Dye-Free
Highlights
- MOISTURE Hydrating miracle cream formula provides 72 hours of moisturization that is perfect for curly or straight hairstyles
- ARGAN OIL FORMULA Sulfate-free and dye-free formula infused with Argan Oil
- THOUGHTFULLY DEVELOPED The gold standard in moisture, developed by Black PhD scientists and perfected by Black hair stylists
- STYLIST TIP: Detangle, apply generous amount to palm and rub together, smooth through from mid-shaft to ends
Specifications
Hair Type: Coarse, Textured, All Hair Types, Curly
Health Facts: Aluminum-Free, Sulfate-Free, Dye-Free
Product Form: Liquid
Beauty Purpose: Deep Hydration, Moisturizing
Net weight: 6.8 Ounces
TCIN: 51180798
UPC: 080878183630
Item Number (DPCI): 063-05-1910
Origin: Made in the USA or Imported
Description
Experience the gold standard in moisture with Gold Series from Pantene Hydrating Butter Cream. Thoughtfully developed by Black PhD scientists and perfected by Black hair stylists, every tube of our sulfate-free and dye-free Butter Cream is infused with Argan Oil and melts into wet or dry hair. It provides 72 hours of moisturization and is perfect for both curly and straight hairstyles. Also try Gold Series from Pantene Moisture Boost Shampoo and Conditioner for optimal hair health.
Sulfate Free
Formulated without sulfates: A product either carries an unqualified on-pack statement indicating that it does not contain sulfates (not added sulfates); or carries an unqualified on-pack statement "no sulfates" or "sulfate-free".Dye-Free
A product that either makes an unqualified on-pack statement indicating that it does not contain dye, or carries an unqualified on-pack statement such as "no dyes" or "dye-free."See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, mineral oil, glycerin, petrolatum, cetearyl alcohol, cyclopentasiloxane, isodecyl oleate, sorbitan stearate, panthenol, panthenylethylether, lysinehcl, methyl tyrosinate hcl, argania spinosa kernel oil, histidine, dicetyl phosphate, ceteth-10 phosphate, paraffin, fragrance, dimethicone, phenoxyethanol, decyl oleate, triethanolamine, peg-100 stearate, glyceryl stearate, methylparaben, disodium edta, propylparaben.
Shipping details
Estimated ship dimensions: 7.28 inches length x 2.46 inches width x 1.83 inches height
Estimated ship weight: 0.48 pounds
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands, Guam (see also separate entry under GU), Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.4 out of 5 stars with 1492 reviews
70% would recommend
31 recommendations
value: 3.95 out of 5
effectiveness: 3.93 out of 5
quality: 4.07 out of 5
Love this product, just wish there was more of it
4 out of 5 stars
Donyell - 5 months ago
originally posted on Pantene
This is the perfect moisturizer for my hair, not too light or too heavy, absorbs easily with a nice sheen. Why only 6oz? Naturals have long hair too and this small container makes the price per ounce higher than a lot of other options. I mean at least 8oz would be fair, with 10 - 12oz as a bonus.
BREATHLESS
5 out of 5 stars
Ryan morgan - 5 months ago
I HAVE BO WORDS !!! I JUST LOVE IT ❤️
LOVE LOVE
5 out of 5 stars
kshops - 6 months ago
originally posted on Pantene
I hope they never stop making this exact product!! I used to jump from product to product thinking the next one would be better but I have found the BEST ONE!! Curls don't look crunchy or frizzy, just soft and shiny.
The worst product ever
1 out of 5 stars
Would not recommend
jvoi - 7 months ago, Verified purchaser
This is the worst hair product I’ve ever used. My hair is typically pretty smooth, it I like to use a styling crème to get it really sleek. This product makes my hair unbrushable. Truly, it makes it tangle and stick together. It’s horrible. My hair is left coarse and sticky from this - the worst!
1 reply from Pantene team - 7 months ago
We’re very sorry you’re unhappy with your purchase. When we design our products, we do extensive research and consumer testing to create features that we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so I'll be sure to share your comments on this with the rest of our team.
Great cream
5 out of 5 stars
Tm4567 - 7 months ago
originally posted on Pantene
This is a great cream for dry natural transitioning hair.It’s best to with the Pantene gold conditioner and shampoo.
Quality of Product to be desired
1 out of 5 stars
Would not recommend
KitKat - 9 months ago
Really disappointed!! Made my hair dull and fine. Made my curly hair look like “fly away” hair. Not for me.
1 reply from Pantene team - 9 months ago
We’re very sorry you’re unhappy with your purchase. When we design our products, we do extensive research and consumer testing to create features that we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so I'll be sure to share your comments on this with the rest of our team.
It is gold!!
5 out of 5 stars
Would recommend
Pj - 11 months ago
I never review anything but I had to step in here. I have 4C hair, have never been able to wash and blow dry at home and I used this after a wash and blow dried and was done in 25 minutes (I counted)! I almost cried because I was so happy I found something that actually works! I used this after drying and blow dried and used a goody brush and just braided it. It works!!! I bought 4 tubes just in case lol
Love it
5 out of 5 stars
Would recommend
Lucy - 1 year ago, Verified purchaser
I love this product however sometimes the color is slightly different.
Okay Product
3 out of 5 stars
Would not recommend
Patrice B - 1 year ago, Verified purchaser
This Product Doeabt Leave My Hair As Moisturized As I Would Like.
1 reply from Pantene team - 11 months ago
We’re very sorry you’re unhappy with your purchase. When we design our products, we do extensive research and consumer testing to create features that we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so I'll be sure to share your comments on this with the rest of our team.
Love it
5 out of 5 stars
Would recommend
tuckerac - 1 year ago, Verified purchaser
Love it! It gave the right moisture to my 4C hair.
1 reply from Pantene team - 11 months ago
Thank you for taking the time to let us know about your experience with the product. We are happy to hear that you enjoy the product and to have you as a loyal consumer with our company.
Great for curly hair
5 out of 5 stars
Would recommend
Ddrake - 2 years ago, Verified purchaser
This stuff is great for curly hair! It's lightweight and helps smooth frizz. The only downside is it takes away volume if you air dry but that's not an issue if you don't mind.
(no review title)
5 out of 5 stars
Lib53 - 2 years ago
originally posted on Pantene
I absolutely love this product, although I've recently had problems sourcing it. My hair is quite thick but quite fine and because I prefer it to dry naturally my hair can iften look like I just pulled up on my broomstick! With this lovely product my hair will fall easily into natural curls as it drys. It also adds a lovely scent and shine to my hair. I'm getting on a bit now so to find a hair product that really enhances my hair is wonderful. I won't be changing to anything else!
Great !
5 out of 5 stars
Would recommend
Daija - 2 years ago, Verified purchaser
I really like this product and use it just to maintain my curls in the days following a wash and go !
Just for US ladies!
5 out of 5 stars
Would recommend
CharliB - 2 years ago, Verified purchaser
OUTSTANDING product to apply to my beautiful 4C strands. No flakes yet very moisturizing. I apply between weekly shampoos as well. Fair pricing too. Purchased bottle for my mom too so we’d both have this amazing cream along with Pantene Gold shampoo and conditioner...AND minority-owned products...which is Amazing! Hope you ladies will try and enjoy.
Love
5 out of 5 stars
Would recommend
Marshay - 2 years ago
Love it, makes my hair soft.
Pantene Isn't Awful Anymore! Detangling Milk Works Much Better
5 out of 5 stars
Tones Brassiness Down - 2 years ago
In my opinion, Pantene has been a horrible excuse for an industry-standard brand. Their basic old-school formulas leave film on your hair and simply don't work. However, the Pantene Gold Series, sulfate free, is quite possibly the best line of products on the market for hydration, shine, and restoration of hair. The detangling milk is the best anti-frizz detangler shine-inducing product on the market. I am so impressed with Pantene Gold Series that I will clear any store out of the kits and give them as gifts. I am often met with women and men who have had the same amazing results. Use any one of the Pantene Gold Series Products and in some way, you will have restored your hair. Grab it when you can or it will be gone the next day.
Not for me
3 out of 5 stars
Would not recommend
Eh - 2 years ago, Verified purchaser
Im not sure what type of hair this helps, but it hasn’t helped mine. I have 3B/ 3C type of hair and when I applied it ( about as much as a penny) it just made my hair feel a little greasy. It’s supposed to be hydrating to the hair and this was not doing that for me.
Pantene Gold Series Hydrating Butter Creme
5 out of 5 stars
Blanket - 2 years ago, Verified purchaser
This is really gold. I love it.
Not really moisturizing
2 out of 5 stars
Would not recommend
Ramz - 2 years ago
It’s not really that hydrating. It says it last 72 hours but really last like maybe 3-8 hours. You have to reapply every day to get moisture. It really is more like a temporary shine booster.
1 reply from Pantene team - 1 year ago
Thank you for taking the time to get in touch with us about this and I'm really sorry you're unhappy. Our products go through many quality checks to ensure they reach you in perfect condition. What you've described is not something we would expect and I'm sharing your experience with our Quality Assurance Team.
Didnt like!!
2 out of 5 stars
Would not recommend
- 3 years ago
This product feels sticky, and heavy in hair. It weighs your hair down. I used once, and I don’t plan on using again. The scent is strong, and on sweet side. So if you don’t mind sweet scents this might be for you.
1 reply from Pantene team - 3 months ago
Thank you for taking the time to get in touch with us about your experience with the Pantene Gold Series Hydrating Butter Cream and I do apologize that you're unhappy with the product. Our products go through many quality checks to ensure they reach you in perfect condition. What you've described is not something we would expect and I'm sharing your experience with our Quality Assurance Team.