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Paul Lazarsfeld and the Origins of Communications Research (Hardcover) (Hynek Jeru00e1bek)
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The manuscript discusses the early days of communication research, explicitly the first works of Paul Lazarsfeld radio and media research in Vienna, Newark,N.J., Priceton and New York during the years between the early thirties and the end of the forties. Lazarsfeld’s Viennese radio research, especially the world’s first extensive audience research - RAVAG study (1931), is a fully new information for English speaking scholars. The book shows the details of Lazarsfeld’s methodological reasoning in his projects in the field of communication. The book presents also the research institutes, which Lazarsfeld founded in Vienna in 1931 through Newark Center in New Jersey (1935) to Princeton Office of Radio Research in 1937 until the foundation of Lazarsfeld’s famous BASR at Columbia University in New York in forties. The monograph shows how important the Lazarsfeld’s first studies was for the future development of communications research and for the methodological progress in the next decades.