product description page

Perspectives on Consumer Choice : From Behavior to Action, from Action to Agency (Hardcover) (Gordon R.

Perspectives on Consumer Choice : From Behavior to Action, from Action to Agency (Hardcover) (Gordon R. - image 1 of 1

About this item

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research. 

Number of Pages: 326
Genre: Business + Money Management, Psychology
Format: Hardcover
Publisher: Springer Verlag
Author: Gordon R. Foxall
Language: English
Street Date: October 21, 2016
TCIN: 51494867
UPC: 9781137501196
Item Number (DPCI): 248-22-4899
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.

Guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.