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Persuade : Using the Seven Drivers of Motivation to Master Influence and Persuasion (Paperback) (Philip

Persuade : Using the Seven Drivers of Motivation to Master Influence and Persuasion (Paperback) (Philip - image 1 of 1

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"Asking for a pay rise, pitching to win a client inbusiness, going for a job interview or even simply asking afriend for a favour...we all have areas of our lives where we'd love to hear a yes more often. We need to understand what's going on inside the head of the person making the decision and find out exactly what is it that's going to get them to agree. In this book, Phil Hesketh explores the seven key pyschological drivers that motivate us all and influence our behaviour and choices. Just what is itthat makes a person decide one way over another? And how can we sway them to help turn the tables our way? THE SEVEN DRIVERS - The need to be loved - The need to feel important - The deep- seated need to belong - The need to believe - The need for some certainty and some uncertainty in our lives - The need for 'a place' - The need for growth and improvement Written in Phil's trademark humourous, yet well-researched style, (drawing from scientific and pyschological sources to the wisdom of Coco Chanel) this book shows us how by understanding these drivers and the impact they have on our own lives, we can gain valuable insights into how we can motivate ourselves, improve our relationships, negotiate more effectively, get people to like us and ultimately get our own way more often"--
Number of Pages: 187
Genre: Business + Money Management
Sub-Genre: Small Business, Sales + Selling
Format: Paperback
Publisher: John Wiley & Sons Inc
Author: Philip Hesketh
Language: English
Street Date: November 16, 2015
TCIN: 50110038
UPC: 9780857086365
Item Number (DPCI): 248-00-4792
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MSRPReg: $22.00 Save $7.05 (32% off)
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