$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Infused with Rose Water, Kakadu Plum, Goji Berry
- Lifting Blend conditions lashes for a super-dramatic look that lifts and opens the eye area.
- Features a non-clumping brush to comb and feather lashes for extreme volume and length.
- Highly-pigmented, Extremely volumizing
Description
WHAT IT IS:
A highly-pigmented, extremely volumizing, and lash-lengthening mascara that conditions and opens the eye area with dramatic, full bloom lashes.
WHY IT’S GOOD FOR YOU:
This high-performing mascara infused with Rose Water, Kakadu Plum, Goji Berry, and a Lifting Blend conditions lashes for a super-dramatic look that lifts and opens the eye area. Features a non-clumping brush to comb and feather lashes for extreme volume and length.
KEY INGREDIENTS:
Soothing Rosewater, Antioxidant-Rich Goji Berry, Nourishing Kakadu Plum & Conditioning Lifting Blend.
A highly-pigmented, extremely volumizing, and lash-lengthening mascara that conditions and opens the eye area with dramatic, full bloom lashes.
WHY IT’S GOOD FOR YOU:
This high-performing mascara infused with Rose Water, Kakadu Plum, Goji Berry, and a Lifting Blend conditions lashes for a super-dramatic look that lifts and opens the eye area. Features a non-clumping brush to comb and feather lashes for extreme volume and length.
KEY INGREDIENTS:
Soothing Rosewater, Antioxidant-Rich Goji Berry, Nourishing Kakadu Plum & Conditioning Lifting Blend.
Suggested Age: 13 Years and Up
Health Facts: Vegan, Artificial Fragrance-Free, Paraben-Free, Gluten-Free
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Lengthening, Volumizing
Net weight: .4 fl oz (US)
Features: High Pigment Density, Conditioning, Non-Clumping
TCIN: 76499938
UPC: 044386115149
Item Number (DPCI): 052-00-6762
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, microcrystalline wax/cire microcristalline, paraffin, copernicia cerifera (carnauba) wax/cire de carnauba, glyceryl stearate se, silica, polybutene, triethanolamine, acrylates/ethylhexyl acrylate copolymer, butylene glycol, fragrance, palmitic acid, stearic acid, hdi/trimethylol hexyllactone crosspolymer, caprylyl glycol, acrylates/dimethylaminoethyl methacrylate copolymer, glycerin, acacia senegal gum, hydrolyzed lupine protein, nylon-6, phenoxyethanol, hydroxyethylcellulose, rosa damascena flower water, ascorbyl palmitate, sodium dehydroacetate, helianthus annuus (sunflower) seed oil, sodium laureth-12 sulfate, caprylhydroxamic acid, ethylhexylglycerin, hexylene glycol, tocopherol, terminalia ferdinandiana fruit extract, lycium barbarum fruit extract, c11-15 pareth-7, rosa damascena flower extract, vaccinium myrtillus leaf extract, glycine soja (soybean) oil, potassium sorbate, leuconostoc/radish root ferment filtrate, citric acid, sodium benzoate, potassium sorbate, iron oxides (ci 77499), titanium dioxide (ci 77891).
Shipping details
Estimated ship dimensions: 0.94 inches length x 2.84 inches width x 5.54 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This mascara has a mixed reception among guests. While some appreciate its long-lasting wear, easy application, and nourishing properties, others are put off by its strong rose fragrance and issues with clumping. It is praised for defining and lengthening lashes but criticized for not being easily removable and causing eye irritation for some. The scent is a significant point of contention.
Generated by AI from the text of recent reviews (includes incentivized reviews)
3.2 out of 5 stars with 75 reviews
long lasting: 2.62 out of 5
easy to remove: 2.67 out of 5
quality: 2.08 out of 5
easy to apply: 3.43 out of 5
value: 1.83 out of 5
33% would recommend
15 recommendations
OUT RIGHT LIE
1 out of 5 stars
Ari - 2 months ago
originally posted on Physicians Formula
I bought it because it the packaging clearly boasted about being fragrance free. This is important to me as I come from a family that has multiple allergies to any fragrances, and I personally hate them. As soon as I opened it I could smell something wasn't right! This made me look closer at the ingredients and it clearly has fragrance/parfum. I couldn't believe the OUTRIGHT LIE on the packaging! THIS BRAND NEEDS TO DO BETTER
Smudges horribly especially in humid conditions
2 out of 5 stars
Thumbs down graphic, would not recommend
westondesign - 2 months ago, Verified purchaser
- Eye color: Blue
- Skin tone: Light
- Skin type: Normal
- Hair color: Brunette
I was searching for a new mascara to see if my eye comfort could be improved with a different brand. While this one did seem to not bother my eyes at all (and it had a nice scent which was an interesting bonus) it smudged horribly, especially while at a hot and humid air show! I didn’t realize it until I went to a bathroom and saw that it looked like I had been crying. Even on not hot days, my under eyes get smudged and the mascara doesn’t come off well either. Won’t purchase again.
Great formula! Crappy brush
4 out of 5 stars
Thumbs up graphic, would recommend
rlpf - 3 months ago
- Skin tone: Light
- Skin type: Combination
Positives: formula stays on a long time, even through crying alot! Negatives: the brush is garbage, it goes on clumpy. I bought a different brush to use. Works ALOT better.
Not worth the money
2 out of 5 stars
Thumbs down graphic, would not recommend
Kittymama23 - 4 months ago
This is not a great mascara. It is definitely not easy to remove, basically just colors your lashes. With a slightly perfume rose smell. You definitely need make up remover to take it off. It is not washable. Absolutely not worth the money.
Nice product.
5 out of 5 stars
Thumbs up graphic, would recommend
Emily J - 5 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Redness, Dark circles
- Hair color: Brunette
- Eye color: Hazel
This is a nice basic mascara that lasts hours on me without flaking or smudging. When you first get the tube the formula is pretty wet and I recommend wiping off the excess on the edge of the tube before applying. It dries down quickly on the lashes and looks pretty. It's not IMO super volumizing but it does a good job of defining and lengthening the lashes. The rose smell is personally not a big deal to me and it wears off after a bit.
Love this stuff
5 out of 5 stars
Thumbs up graphic, would recommend
Love it - 7 months ago, Verified purchaser
I know this has some bad reviews but I personally love this mascara. Yes it has a rose smell... it has actual rose water in it! It's very nourishing to the lashes. The formula is thick and can be a little clumpy on the brush but it goes on good if you know how to apply mascara well. It really plumps my lashes and gives a nice full look. I will try and post a photo soon.
Would not buy again!
1 out of 5 stars
Thumbs down graphic, would not recommend
FlowerGirlWi - 1 year ago
Horrible fake rose scent! And I own a flower shop and smell roses all day but this is bad.
I would pass
3 out of 5 stars
Thumbs down graphic, would not recommend
Carley - 2 years ago, Verified purchaser
- Skin tone: Light
- Hair color: Brunette
- Skin concern: Redness
- Eye color: Green
- Skin type: Normal
I liked the wand and mascara consistency when applying. However the mascara smudged while wearing, bothered my eyes and made my eyes feel like they were burning.
Not recommended
1 out of 5 stars
Thumbs down graphic, would not recommend
MN at heart - 2 years ago
Very strong fragrance and DOES NOT apply easily or as packaging states. Disappointing
Highly recommend
5 out of 5 stars
Lorsouv - 2 years ago
originally posted on Physicians Formula
Love this mascara . Rose smelling, light, long lasting
Love it
5 out of 5 stars
Thumbs up graphic, would recommend
Scobb - 2 years ago, Verified purchaser
One of my favorite mascara. Scent is nice. I don’t like strong scents, and I feel like this rose scent is light and pleasant. It applies well and stays on all day.
Strong Fragrance
1 out of 5 stars
- 3 years ago
originally posted on Physicians Formula
For a hypoallergenic brand, I’m hesitant using it, the perfume/fragrance is extremely strong and my eyes were itching by the end of the day. I bought multiple products during this purchase and I’m seriously disappointed. The value isn’t good of product doesn’t work. Will not be ordering again from this company.
Very heavily scented
2 out of 5 stars
EmmaH - 3 years ago
originally posted on Physicians Formula
I love physicians formula and was excited to try this. I was surprised that it smelled like roses which was kind of nice but it stings my eyes if I get to close to the eyelash. Which is silly because it’s mascara right?! It feels like perfume droplets hit my eye. Horrible! It doesn’t make my lashes appear thick either. They look thin, long and spider like with this formula. It wears for a long time and doesn’t smear. Easily removable with coconut oil on a cotton ball. I won’t be buying this one again.
Returned
1 out of 5 stars
Thumbs down graphic, would not recommend
- 3 years ago
Didn’t see the reviews before I bought it, then instantly came on here to see if others had the same complaints. The mascara has an overpowering amount of fragrance in it. Sadly, would not recommend this product.
Fragrance strong
1 out of 5 stars
p5748 - 3 years ago
originally posted on Physicians Formula
If you truly have allergies and are sensitive don't buy this mascara. The fragrance is VERY strong and my eyes itched all day. Don't understand cosmetic companies that claim to be all natural, vegan, hypoallergenic, etc add fragrance and perfumes that are irritating to skin!
Overpowering Scent
2 out of 5 stars
LDC11 - 3 years ago
originally posted on Physicians Formula
Easy application and I like how my lashes look, but holy moly, THE SCENT! It's WAY too strong and overpowering, even hours after applying. Very misleading when the packaging advertises it to be fragrance-free. Back to the store I go...
Lovely
5 out of 5 stars
Lala - 3 years ago
originally posted on Physicians Formula
In LOVE i love it so so much it lasts alla Day and WOW
Overpowering scent
1 out of 5 stars
Thumbs down graphic, would not recommend
stephaniez - 3 years ago, Verified purchaser
- Skin concern: Redness, Uneven skin tone
- Eye color: Blue
- Skin type: Combination
- Skin tone: Light
- Hair color: Blonde
this has an overpowering perfumey smell. I only wore it once and got a headache from the smell so I can’t even say how well it works as a mascara. I would not repurchase.
Average day look
3 out of 5 stars
Zoogirl369 - 3 years ago
originally posted on Physicians Formula
I'm almost done my mascara, I wear it everyday to work or on my days off. That being said I find it average, and not a show stopper product. I find the product is hard to build up without it clumping, and the application brush often has large globs of mascara after I dip it in the tub, again making application a bit difficult. It dries after a few seconds which is nice though, but you have to be quick when applying it!
Returning - strong fragrance
1 out of 5 stars
Thumbs down graphic, would not recommend
ClaudiaP - 4 years ago
Horrible rose smell. Did not think it would be that strong - why does mascara need a fragrance? Didn’t do much for length or volume either. Hoping to return.