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Political Communication & Strategy : Consequences of the 2014 Midterm Elections - (Paperback)

Political Communication & Strategy : Consequences of the 2014 Midterm Elections -  (Paperback) - image 1 of 1

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Based on papers presented at the New Hampshire Institute of Politics at Saint Anselm College in March 2015, the 11 essays in this book examine the communications strategies used in political campaigns in the 2014 midterm elections and the success of Republicans. Political science, communications, and sociology scholars address different media and issues, from gender and race to party branding, and elections across the country. Chapters address how primaries affect strategy and communication, including the influence of super PACs and other changes in the campaign financing system, and the sources of polarized rhetoric and the role of primary challengers; how parties used communication in the 2014 election, including branding and marketing models, framing of issues, and how candidates moved away from talking about their issue positions in social media leading up to the general election cycle; the effects of changing regulations on campaign contributions and technological innovation on communication, including the role of outside groups and direct-mail strategies; political communication and strategy in the South; and the role of public policy in campaigns, including the interests of women and racial attitudes. Annotation ©2018 Ringgold, Inc., Portland, OR (protoview.com)
Number of Pages: 165
Genre: Political Science
Sub-Genre: History
Series Title: Bliss Institute
Format: Paperback
Publisher: Baker & Taylor Pub Serv
Language: English
Street Date: November 9, 2017
TCIN: 52816221
UPC: 9781629220932
Item Number (DPCI): 248-48-0693
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$20.36
MSRPReg: $29.95 Save $9.59 (32% off)
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