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Politics and Big Data : Nowcasting and Forecasting Elections With Social Media (Hardcover) (Andrea Ceron
About this item
The importance of social media as a way to monitor an electoral campaign is well established. Day-by-day, hour-by-hour evaluation of the evolution of online ideas and opinion allows observers and scholars to and monitor trends and momentum in public opinion well before traditional polls. However, there are difficulties in recording and analyzing often brief, unverified comments while the unequal age, gender, social and racial representation among social media users can produce inaccurate forecasts of final polls. Reviewing the different techniques employed using social media to nowcast and forecast elections this book assesses its achievements and limitations while presenting a new technique of â€˜Sentiment Analysisâ€™ to improve upon them. The authors carry out a meta-analysis of the existing literature to show the conditions under which social media-based electoral forecasts prove most accurate while new case studies from France, Italy and the United States demonstrate how much more accurate â€˜Sentiment Analysisâ€™ can prove.
Number of Pages: 178
Genre: Political Science
Publisher: Taylor & Francis
Author: Andrea Ceron & Luigi Curini & Stefano M. Iacus
Street Date: February 9, 2017
Item Number (DPCI): 248-45-2882
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