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Politics, Propaganda, and Public Health : A Case Study in Health Communication and Public Trust

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About this item

This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck’s launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.
Number of Pages: 173
Genre: Language + Art + Disciplines, Health + Wellness
Series Title: Lexington Studies in Health Communication
Format: Hardcover
Publisher: Lexington Books
Author: Laura Crosswell & Lance Porter
Language: English
Street Date: April 30, 2018
TCIN: 53613025
UPC: 9781498552998
Item Number (DPCI): 248-48-5358
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$90.00
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