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Politics, Propaganda, and Public Health : A Case Study in Health Communication and Public Trust
About this item
This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck’s launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.
Number of Pages: 173
Genre: Language + Art + Disciplines, Health + Wellness
Sub-Genre: Communication Studies, Vaccinations
Series Title: Lexington Studies in Health Communication
Publisher: Lexington Books
Author: Laura Crosswell & Lance Porter
Street Date: April 30, 2018
Item Number (DPCI): 248-48-5358
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