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Pop-Tarts Protein Frosted Bumpin' Blueberry Toaster Pastries - 14.3oz/8ct - 2 of 4Pop-Tarts Protein Frosted Bumpin' Blueberry Toaster Pastries - 14.3oz/8ct - 3 of 4Pop-Tarts Protein Frosted Bumpin' Blueberry Toaster Pastries - 14.3oz/8ct - 4 of 4
Pop-Tarts Protein Frosted Bumpin' Blueberry Toaster Pastries - 14.3oz/8ct - 1 of 4

Pop-Tarts Protein Frosted Bumpin' Blueberry Toaster Pastries - 14.3oz/8ct

$3.99

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • Start your day with classic Pop-Tarts flavor and a boost of 10g protein (11% daily value); Crazy Good snack choice the whole family will love
  • Soft toaster pastries with gooey blueberry-flavored filling and colorful sprinkles on frosting; Protein snacking option for busy mornings or anytime
  • Good source of protein (11% daily value); Baked in the USA; No prep or mess; Enjoy as part of an easy breakfast, snack option, or dessert
  • A travel-ready toaster pastry perfect for a lunch box or pantry snacks option; Enjoy straight from the pouch, warmed in the toaster, or microwaved
  • Includes one 14.3oz box containing 8 toaster pastries; 4 pouches total, 2 pastries per pouch; Shelf stable and packaged for freshness

Description

Same flavor, great taste - leveled up! Power up your snack time with Pop-Tarts Protein Bumpin' Blueberry toaster pastries. These craveworthy Pop-Tarts pastries deliver the classic flavor you love with 10g of protein per serving (11% daily value). This sweet option is packed with gooey blueberry-flavored filling, wrapped in a golden pastry crust, and topped with frosting, and colorful sprinkles. They're perfect anytime you're looking for options for the whole family on the go. Whether it's a quick part of breakfast heading out the door or a mid-morning snacking option, they help fuel your day. Enjoy them perfectly toasted for a warm, crispy crust, microwaved for a convenient protein snack choice, or straight from the pouch when it's on the go snack time. Pack into a lunch box for a tasty school snacks option, or stock your office pantry for afternoon cravings. No prep, no mess. Try Pop-Tarts Protein Bumpin' Blueberry for a Crazy Good way to get protein without sacrificing taste.

Serving Size: 102 g

Serving Per Container: 4

Amount :

Calories: 380
% Daily Value*
Total Fat 7g9%
Saturated Fat 2g10%
Trans Fat 0g
Polyunsaturated Fat 2.5g
Monounsaturated Fat 1.5g
Cholesterol 20mg7%
Sodium 270mg12%
Total Carbohydrate 69g25%
Dietary Fiber 1g5%
Sugars 31g
Added Sugars 30g60%
Protein 10g11%
Vitamin D 0mcg0%
Calcium 20mg2%
Iron 1.7mg8%
Potassium 60mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

enriched flour (wheat flour, niacin, iron, vitamin b1 [thiamin mononitrate], vitamin b2 [riboflavin], folic acid), corn syrup, high fructose corn syrup, dextrose, sugar, soybean and palm oil (with tbhq for freshness), milk protein concentrate, wheat protein, glycerin, bleached wheat flour. contains 2% or less of wheat starch, salt, leavening (sodium acid pyrophosphate, sodium bicarbonate, corn starch, monocalcium phosphate), citric acid, xanthan gum, natural and artificial flavors, dried grapes, gelatin, soy lecithin, dried blueberries, dried apples, modified wheat starch, yellow corn flour, caramel color, cornstarch, turmeric for color, red 40, blue 2, blue 1, color added.

Allergens & Warnings:

CAUTION: If pastry is overheated, frosting/filling can become extremely hot and could cause burns. Due to possible risk of fire, never leave appliance unattended while in use. Children should be supervised. Appliances vary. Be sure your appliance is clean and functioning correctly. Times given are approximate., Contains a bioengineered food ingredient, PERFECTLY TOASTED ON LOWEST SETTING CAUTION, CONTAINS WHEAT, MILK AND SOY INGREDIENTS.
Protein Grams per Serving: 10 Grams
Filling: Blueberry
State of Readiness: Ready to Eat
Package Quantity: 8
Bakery topping: Frosting
Net weight: 14.3 Ounces
TCIN: 94875770
UPC: 038000331466
Item Number (DPCI): 231-14-0155
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.62 inches length x 3.5 inches width x 5.312 inches height
Estimated ship weight: 14.39 ounces

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

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3.7 out of 5 stars with 10 reviews
quality: 3 out of 5
taste: 3 out of 5
value: 3 out of 5
50% would recommend
2 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
8 January, 2026Verified purchase

Simply Amazing

Was excited to see that they actually came out with protien pop tarts made by pop tarts. I will tell you the blueberry one's taste exactly like the original. The one thing I noticed was when you toasted them there was a different odor. Probably from the protien but it wasn't overpowering. Definitely recommend.
Frank
quality: 5 out of 5
taste: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
8 January, 2026
originally posted on kelloggs.com
Image

My wife beat me.

Well, I was only able to eat one package out of the box because my wife ate the rest of them. We love the taste of them, even more than the regular blueberry. I like how these are just a little less sweet. Guess I’m going to have to get to the box first next time or just buy two boxes for us.
Poppa J
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
6 January, 2026

Don't fall for the PROTEIN scam.

Don't fall for this scam. Kelloggs will say phrases like "boostin' with protein" and "tastes like a treat." Don't be fooled. This is junk food disguised as health food. Anyone with any fitness or nutrition knowledge can see this scam from a mile away. Just look at the original! 5 grams of protein in it! They are only adding 5 extra grams of protein to get away with putting "PROTEIN" in big bold letters on their branding. If you need protein in your diet, opt for a protein bar like David's or Barebell's. Even Quest or Pure Protein would be better than this slop.
Andrew
quality: 1 out of 5
taste: 1 out of 5
value: 1 out of 5
4 guests found this review helpful. Did you?
1 out of 5 stars
4 December, 2025
originally posted on kelloggs.com
Image

Not Enough

Not enough protein. I need at least 300 grams each hour to meet my goals.
Aedoll Fintlar
Did you find this review helpful?

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