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Popular Music As Promotion : Music and Branding in the Digital Age (Hardcover) (Leslie M. Meier)

Popular Music As Promotion : Music and Branding in the Digital Age (Hardcover) (Leslie M. Meier) - image 1 of 1

About this item

‘Business-as-usual’ has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges Ð and what is at stake for music makers and for culture.

Today, recording artists are positioned as ‘artist-brands’ and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new ‘common sense’ in the music industries: the gatekeeping and colonization of popular music by brands.

Popular Music as Promotion: Music and Branding in the Digital Age will be important reading for students and scholars of media and communication studies, cultural studies, and sociology, and will appeal to anyone interested in new intersections of popular music, digital media, and promotional culture.

Number of Pages: 200
Genre: Social Science
Format: Hardcover
Publisher: John Wiley & Sons Inc
Author: Leslie M. Meier
Language: English
Street Date: January 30, 2017
TCIN: 52148385
UPC: 9780745692210
Item Number (DPCI): 248-42-1286
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