Loading, please wait...

Powder Infant Formula - up & up™

Powder Infant Formula - up & up™ - image 1 of 4Powder Infant Formula - up & up™ - image 2 of 4Powder Infant Formula - up & up™ - image 3 of 4Powder Infant Formula - up & up™ - image 4 of 4
Powder Infant Formula - up & up™ - image 1 of 4
Count 1

About this item


  • Compare to the nutrition of Enfamil Infant
  • Infant Baby Formula Powder provides complete nutrition for ages 0-12 months
  • Dual prebiotics and DHA help support immunity, brain, development
  • Non-GMO: no artificial growth hormones; no artificial flavors, sweeteners, colors
  • SNAP eligible with SNAP participation; in store only


Contains: Soy, Milk

Baby Formula Focus: Growth Support, Brain Development

Base Ingredient: Milk

Dietary Needs: Gluten Free, Non-GMO Project Verified

Form: Powdered

State of Readiness: Mix

Package Quantity: 1

Age Stage: Infant

Package type: Individual Item Multi-Serving

Net weight: 35 Ounces

Beverage container material: Plastic

TCIN: 70000044
UPC: 683744963444
Item Number (DPCI): 007-09-0440
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.


Compare to the nutrition of Enfamil Infant. up&up Infant Milk-Based Baby Formula Powder with Iron is designed to be closer to breast milk than our previous formulation for complete nutrition for ages 0-12 months. Dual prebiotics help support immune health. DHA and Choline help support brain development. No artificial flavors, sweeteners or colors. Non-GMO ingredients are not genetically engineered; the product may contain trace levels of genetically engineered material, such as from process sources and manufacturing environments. No artificial growth hormones; no significant difference has been shown between milk derived from rBST-treated and non-rBST-treated cows. This product is not manufactured or distributed by the owner of the registered trademark Enfamil.
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.

Shipping details

Estimated ship dimensions: 7.5 inches length x 6.5 inches width x 4.6 inches height
Estimated ship weight: 2.606 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the in-store purchase, ship date or online order pickup. See return policy for details.
See the return policy for complete information.

From the manufacturer

No information loaded.

Guest Ratings & Reviews

4.6 out of 5 stars with 159 reviews
85% would recommend
89 recommendations
easy on tummy: 4.41 out of 5
easy to prepare: 4.83 out of 5
value: 4.84 out of 5
quality: 4.44 out of 5

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.