Powder Infant Formula - up & up™

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Powder Infant Formula - up & up™ - image 1 of 4
$19.99When purchased online

About this item

At a glance

Prebiotic/Probiotic
Prebiotic/Probiotic
Non-GMO
Non-GMO

Highlights

  • Compare to the nutrition of Enfamil Infant
  • Infant Baby Formula Powder provides complete nutrition for ages 0-12 months
  • Dual prebiotics and DHA help support immunity, brain, development
  • Non-GMO: no artificial growth hormones; no artificial flavors, sweeteners, colors
  • SNAP eligible with SNAP participation; in store only

Specifications

Contains: Soy, Milk

Baby Formula Focus: Growth Support, Brain Development

Base Ingredient: Milk

Dietary Needs: Gluten Free, Non-GMO Project Verified

Form: Powdered

State of Readiness: Mix

Package Quantity: 1

Age Stage: Infant

Net weight: 35 Ounces

Beverage container material: Plastic

TCIN: 70000044
UPC: 683744963444
Item Number (DPCI): 007-09-0440
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.

Description

Compare to the nutrition of Enfamil Infant. up&up Infant Milk-Based Baby Formula Powder with Iron is designed to be closer to breast milk than our previous formulation for complete nutrition for ages 0-12 months. Dual prebiotics help support immune health. DHA and Choline help support brain development. No artificial flavors, sweeteners or colors. Non-GMO ingredients are not genetically engineered; the product may contain trace levels of genetically engineered material, such as from process sources and manufacturing environments. No artificial growth hormones; no significant difference has been shown between milk derived from rBST-treated and non-rBST-treated cows. This product is not manufactured or distributed by the owner of the registered trademark Enfamil.
Prebiotic/Probiotic
A product that carries an unqualified on-pack statement about the product containing prebiotic or probiotic ingredients.
Non-GMO
A product that has an independent third-party certification, or carries an unqualified on-pack statement relating to the final product being made without genetically engineered ingredients.
See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.

Serving Size: 5 fl oz

Amount FL:

Calories: 100



% Daily Value*
Protein 2g
Total Fat 5.3g
Total Carbohydrate 11.3g
Water 134g
Omega-6 (linoleic acid LA) 780mg
Vitamin A 300IU
Vitamin D 60IU
Vitamin E 2IU
Vitamin K 9mcg
Thiamin 80mcg
Riboflavin 140mcg
Vitamin B6 60mcg
Vitamin B12 0.3mcg
Niacin 1000mcg
Folic Acid 16mcg
Pantothenic Acid 500mcg
Biotin 3mcg
Vitamin C 12mg
Choline 24mg
Vitamin B8 (Inositol) 24mg
Calcium 78mg
Phosphorus 43mg
Magnesium 8mg
Iron 1.8mg
Zinc 1mg
Manganese 15mcg
Copper 75mcg
Iodine 15mcg
Selenium 2.8mcg
Sodium 27mg
Potassium 108mg
Chloride 63mg
* Percentage of Daily Values are based on a 2,000 calorie diet.



Ingredients:

nonfat milk, lactose, vegetable oils (palm olein, coconut, soy, high oleic [safflower or sunflower] oil), whey protein concentrate, galactooligosaccharides++, less than 1%: mortierella alpina oil*, crypthecodinium cohnii oil**, fructooligosaccharides++, soy lecithin, vitamin a palmitate, vitamin d3, vitamin e acetate, vitamin k1, thiamine hydrochloride, riboflavin, vitamin b6 hydrochloride, vitamin b12, niacinamide, folic acid, calcium pantothenate, biotin, ascorbic acid, choline bitartrate, inositol, calcium carbonate, calcium chloride, calcium hydroxide, magnesium chloride, ferrous sulfate, zinc sulfate, manganese sulfate, cupric sulfate, potassium bicarbonate, potassium iodide, potassium hydroxide, potassium phosphate, sodium selenite, sodium citrate, taurine, l-carnitine, beta-carotene, mixed tocopherol concentrate, ascorbyl palmitate, monoglycerides, nucleotides (adenosine-5'-monophosphate, cytidine-5'-monophosphate, disodium guanosine-5'-monophosphate, disodium uridine-5'-monophosphate). ++a type of prebiotic, *a source of arachidonic acid (ara), **a source of docosahexaenoic acid (dha)

Allergens & Warnings:

CONTAINS MILK AND SOY.

Shipping details

Estimated ship dimensions: 7.5 inches length x 6.5 inches width x 4.6 inches height
Estimated ship weight: 2.606 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: It says in instructions to use warm water when mixing the formula. Is this absolutely necessary? Can room temperature water be used? Why or why not? Thank you!

submitted by Bina - 2 years ago
  • A: Hi, thank you for your question about Infant Formula with Iron Milk-Based Powder - up & up?. The formula can be mixed at room temperature. The formula will not mix with cold tap water.

    submitted bythe Supplier - 1 year ago
    Brand expert
  • A: Hey Douglas! Thank you for answering my question. I guess I was confused because the Enfamil formula instructions do not specify "warm" water, only water, hence I was wondering why the Target brand specifies it. 70 degrees could be room temperature depending on the room, I guess.

    submitted byBina - 2 years ago
  • A: Hi Bina - Thanks for asking! We'd recommend not using room temperature water when mixing the formula. Water that hasn't been boiled can also contain bacteria. Formula therefore needs to be made up with water hot enough to kill the bacteria, which is at least 70 degrees C. We hope this helps! - Douglas

    submitted byDouglas - 2 years ago
    Target staff support

Q: Does this Formula have Rice in it ?

submitted by Sharon - 2 months ago
  • A: Hi Sharon, thank you for your question about the Up & Up Powder Infant Formula. This is not an added rice formula and does not have rice as an added ingredient.

    submitted bythe Supplier - 2 months ago
    Brand expert

Q: What is the whey: casein ratio for this formula?

submitted by Rebecca - 1 year ago
  • A: Hi, thank you for your question about Infant Formula with Iron Milk-Based Powder - up & up. The whey:casein ratio is 52:48.

    submitted bythe Supplier - 1 year ago
    Brand expert

Q: Is the yellow up and up compared to yellow Enfamil neuro pro infant formula?

submitted by JKO - 3 years ago
  • A: Hi, Thank you for your question about Up&Up Non-GMO Formula with Iron. This product is comparable to Enfamil Premium, not Neuro Pro. If you would like additional information, please let us know and we would be happy to further assist you.

    submitted byFrom the Supplier - 3 years ago
    Brand expert

Q: What is the difference between the yellow and the blue brand up and up?

submitted by Screen name - 3 years ago
  • A: Hi, thank you for your question about the Up & Up formula. The blue container is the Advantage formula for 0-12 months and compares to the nutrition of Similac Pro-Advance. The yellow container is the Infant formula for 0-12 months and is compared to the nutrition of Enfamil Premium Infant. If you would like additional information, please let us know and we would be happy to further assist you.

    submitted byFrom the Supplier - 3 years ago
    Brand expert

Q: How many 4 oz (or any oz) bottles will this make?

submitted by ForAShower - 5 years ago
  • A: It makes 260 fluid ounces so it makes 65 4 oz bottles

    submitted byhopey711 - 5 years ago
4.7 out of 5 stars with 234 reviews
90% would recommend
152 recommendations
easy on tummy: 4.6 out of 5
quality: 4.63 out of 5
easy to prepare: 4.88 out of 5
value: 4.86 out of 5

Better than the name brand

5 out of 5 stars
Would recommend
Madison - 13 days ago, Verified purchaser
This stuff is hard to come by FOR A REASON! It’s so much cheaper and it’s basically the same as Enfamil. 35oz for $20??? Uh yes please!
value: 5 out of 5
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
Did you find this review helpful?

Great formula and Great Price

4 out of 5 stars
Would recommend
littlec4 - 14 days ago, Verified purchaser
I love the price and my 7 month old seems to like it! We bought this as I was unable to keep paying almost $200 per month on just formula for my little guy he was using Enfamil neuropro and Enfamil infant whatever I could find! Then I couldn’t find these anymore and thought why not try this as it was in stock and needed to feed my baby and the price is great! He does well on it we have been using now for about 1-2 weeks no real change in bowel habits, gassiness, or spit up. My son has always had bad gas and spit up since birth it’s just something we have learned to deal with! So far no changes so I’d say give this formula a try! It is a thicker powder than I’m used to but I use the baby brezza pro and mixes just right at setting 5!
easy on tummy: 3 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Son is still alive!

5 out of 5 stars
I own several - 16 days ago, Verified purchaser
Was vacationing in Yakima, WA and every store was sold out of my son's normal baby formula, so I picked this one up because it was compromable to the other brand... I would gradually mix (1/3) this into his bottles like you do when changing a dog's food lol Well my son is still alive & we never had any issues with his stool, burping or upset tummy. Half a year later and I am still purchasing this one as we slowly transition to stage 1 solid foods. Priced right and never not in stock in back at home.
Did you find this review helpful?

Great product, great price!

5 out of 5 stars
Would recommend
Katie M - 20 days ago, Verified purchaser
I have used this formula for my 2 youngest with no problems! it’s so nice to have a formula that has the same ingredients as the more expensive Enfamil, for such a reasonable price! I always recommend to my mom friends.
easy to prepare: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
easy on tummy: 5 out of 5
Did you find this review helpful?

Great for babys belly

5 out of 5 stars
Would recommend
SarahC - 27 days ago, Verified purchaser
This formula has been the best option for my son. He does not spit up as much with it and seems to help his stomach. I found that it does better then the name brand.
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
Did you find this review helpful?

Best price, best amount

5 out of 5 stars
Would recommend
littlemissjules - 28 days ago, Verified purchaser
Practically double the amount than a name brand.
easy to prepare: 5 out of 5
value: 5 out of 5
easy on tummy: 5 out of 5
quality: 5 out of 5
3 guests found this review helpful. Did you?

Ok as an alternate to pro advance in a pinch

5 out of 5 stars
Would recommend
Mlrsmn - 1 month ago, Verified purchaser
I used this in a pinch when I couldn’t get the pro advance formula. This is comparable although it did upset my sons belly at first. But when I couldn’t find anything else during the shortage, it worked.
easy on tummy: 3 out of 5
easy to prepare: 5 out of 5
value: 4 out of 5
quality: 5 out of 5
Did you find this review helpful?

Best

5 out of 5 stars
Would recommend
Giselle - 1 month ago, Verified purchaser
Love this formula, seems like it lasts me longer than enfamil. Wish it wasn’t so hard to get
easy on tummy: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
easy to prepare: 5 out of 5
1 guest found this review helpful. Did you?

Best baby formula

5 out of 5 stars
Would recommend
Dee - 2 months ago, Verified purchaser
Love this formula! The only One my baby doesn't spit up.
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
Did you find this review helpful?

Best Formula!

5 out of 5 stars
Would recommend
Kristina C - 2 months ago, Verified purchaser
This is the ONLY formula my little guy keeps down! We've tried other store brands as well as the Enfamil brand and he spits up so much with them. Great product and very reasonably priced!
2 guests found this review helpful. Did you?

Good price, baby likes

5 out of 5 stars
Would recommend
Displeased - 2 months ago, Verified purchaser
Baby takes it as easy as the regular Enfamil. Great price, love the container. If your baby is on a regular cow’s milk-based (not sensitive) formula this is a great sub.
quality: 5 out of 5
easy to prepare: 5 out of 5
value: 5 out of 5
easy on tummy: 5 out of 5
1 guest found this review helpful. Did you?

Great replacement of Enfamil

5 out of 5 stars
Would recommend
Rachelshee - 2 months ago, Verified purchaser
My son is 5 days old. He is solely on formula and loves this so far! We will be switching to Enfamil when we run out of this, as target does not have in stock.
quality: 4 out of 5
value: 5 out of 5
easy to prepare: 5 out of 5
easy on tummy: 4 out of 5
2 guests found this review helpful. Did you?

Compare Enfamil

5 out of 5 stars
Would recommend
Steph - 2 months ago, Verified purchaser
It’s cheaper and I can compare it to enfamil, but it is a thicker consistency.
value: 5 out of 5
easy on tummy: 5 out of 5
quality: 5 out of 5
easy to prepare: 5 out of 5
1 guest found this review helpful. Did you?

Better than brand name

5 out of 5 stars
mikehla - 3 months ago, Verified purchaser
This formula agrees best with my babies stomach out of all the brands we’ve tried, even better than brand name Enfamil.
2 guests found this review helpful. Did you?

Okay

3 out of 5 stars
Kathrin - 3 months ago, Verified purchaser
Found dry pieces of corn or wheats or something in the formula..
1 reply from the Supplier team - 2 months ago
Hi Kathrin, We are sorry to hear about your experience with the Powder Infant Formula- 35oz - up & up™. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact our Call Center Team at 1-800-864-9719 or via email by going to www.perrigo.com/contact-us and reference case number 1698893. We look forward to addressing your concerns and hearing from you!
Did you find this review helpful?

Hoping it comes back in stock soon!

5 out of 5 stars
Would recommend
Sarah - 3 months ago, Verified purchaser
My daughter tolerates this formula very well and it’s such an affordable option. Please bring it back in stock!
quality: 5 out of 5
easy on tummy: 4 out of 5
easy to prepare: 5 out of 5
value: 5 out of 5
9 guests found this review helpful. Did you?

The best!

5 out of 5 stars
Would recommend
TW93 - 3 months ago, Verified purchaser
This is what we used the entire first year of my son’s life. It is priced sooo much better than other brands and is the same quality as enfamil. Our pediatric GI doctor told us target brand formulas have the same ingredients as the name brands. Save yourself a buck or two and try it!
quality: 5 out of 5
easy on tummy: 5 out of 5
value: 5 out of 5
easy to prepare: 5 out of 5
6 guests found this review helpful. Did you?

Love this baby formula

5 out of 5 stars
Would recommend
Fran - 3 months ago, Verified purchaser
Amazing, my son prefers this over the name brand, wish it was in stock more often.
easy to prepare: 5 out of 5
easy on tummy: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
7 guests found this review helpful. Did you?

Good

5 out of 5 stars
Would recommend
Beebee - 3 months ago, Verified purchaser
Works well and good value for the price
quality: 5 out of 5
easy on tummy: 5 out of 5
value: 5 out of 5
easy to prepare: 5 out of 5
3 guests found this review helpful. Did you?

Formula

5 out of 5 stars
Would recommend
Syyy - 3 months ago, Verified purchaser
My baby really loves this formula and sits well with his tummy
quality: 5 out of 5
easy to prepare: 5 out of 5
value: 5 out of 5
easy on tummy: 5 out of 5
4 guests found this review helpful. Did you?

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