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PR Today : The Authoritative Guide to Public Relations (New) (Paperback) (Trevor Morris)

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About this item

Whether you're a student of public relations, someone who hopes to break into one of today's most popular growth industries or someone who wants or needs to understand PR better, this book is for you.PR Today is a comprehensive guide to public relations, spanning all aspects of PR work, from fashion to government and from celebrity PR to corporate communications and digital PR. It combines essential, up-to-date and hands-on practical guidance on PR, including individual and group exercises, with thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world – not least its controversial but vital relationship with the media.With many international examples and specially commissioned contributions from leading experts from around the world, PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of top level experience, insider knowledge and years of teaching and writing about PR in many countries.
Edition: New
Number of Pages: 304
Genre: Business + Money Management
Sub-Genre: Advertising + Promotion, Public Relations
Format: Paperback
Publisher: Palgrave Macmillan
Author: Trevor Morris
Language: English
Street Date: November 17, 2015
TCIN: 50312909
UPC: 9781137495686
Item Number (DPCI): 248-05-6461
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