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Praxishandbuch Digitale Bibliotheksdienstleistungen : Strategie Und Technik Der Markenkommunikation

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About this item

There has been an unmet need for theoretical and practical strategies and models directly relevant to market-oriented and customer-oriented digital library services. This book fills this gap, describing the basic principles and major challenges of marketing digital library services, and uses best-practice examples from academic and public libraries as well as from commercial providers.

Number of Pages: 200
Genre: Language + Art + Disciplines
Series Title: De Gruyter Reference
Format: Hardcover
Publisher: De Gruyter
Author: Frauke Schade
Language: German
Street Date: November 7, 2016
TCIN: 51656292
UPC: 9783110346480
Item Number (DPCI): 248-27-9612
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