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Praxishandbuch Digitale Bibliotheksdienstleistungen : Strategie Und Technik Der Markenkommunikation
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There has been an unmet need for theoretical and practical strategies and models directly relevant to market-oriented and customer-oriented digital library services. This book fills this gap, describing the basic principles and major challenges of marketing digital library services, and uses best-practice examples from academic and public libraries as well as from commercial providers.