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Predictive Business Analytics - (Wiley and SAS Business) by Lawrence Maisel & Gary Cokins (Hardcover)

Predictive Business Analytics - (Wiley and SAS Business) by  Lawrence Maisel & Gary Cokins (Hardcover) - image 1 of 1
Predictive Business Analytics - (Wiley and SAS Business) by  Lawrence Maisel & Gary Cokins (Hardcover) - image 1 of 1
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About this item


Number of Pages: 272

Genre: Business + Money Management

Series Title: Wiley and SAS Business

Format: Hardcover

Publisher: Wiley

Author: Lawrence Maisel & Gary Cokins

Language: English

Street Date: October 7, 2013
TCIN: 78570881
UPC: 9781118175569
Item Number (DPCI): 247-35-1536


Forward-Looking Capabilities to Improve Business Performance

With the massive abundance of big data, a lack of flexible strategies, and the business world growing increasingly more complex thanks to globalization, more and more organizations are clamoring for better processes and tools to make smarter decisions.

Redefine the way your organization does business with the techniques and tools in Predictive Business Analytics. Industry leaders Lawrence Maisel and Gary Cokins equip you with the definitive tools to anticipate future events, forecast possible outcomes, and make decisions that translate into the ultimate competitive advantage.

In Predictive Business Analytics, Maisel and Cokins shatter the myths about this new paradigm, revealing how you can integrate predictive business analytics with other important business management and improvement methods, such as budgeting, forecasting, and performance reporting.

With an abundance of case examples, this guide insightfully considers:

  • Why predictive business analytics is the next "new" wave
  • Putting the predictive business analytics model to work in your business
  • Developing predictive business analytics--the guiding principles
  • How to get started with a predictive business analytics function
  • Deploying the predictive business analytics function
  • What happens when you integrate business intelligence, business analytics, and enterprise performance management
  • Putting your money where your strategy is: driver-based budgets
  • Moving from aspirations to practice with analytics

Read Predictive Business Analytics and exploit the power of data in your business to get ahead of the competition--and stay there.

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