Loading, please wait...
:

product description page

Principles of Islamic Marketing (Hardcover) (Baker Ahmad Alserhan)

Principles of Islamic Marketing (Hardcover) (Baker Ahmad Alserhan) - image 1 of 1

About this item

The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adopted by nearly one quarter of the world’s population. Baker Alserhan identifies the features of the Islamic structure of International Marketing practices and ethics. Adherence to such ethical practices elevates the standards of behaviour of traders and consumers alike and creates a value-loaded framework for meaningful cooperation between international marketers and their Muslim markets. His book provides a complete guide for an organization when managing its entire marketing function or when customising part of its offering to suit Muslim customers. It addresses the challenges facing marketers involved in business activities with and within Islamic communities, the knowledge needs of academic institutions, and the interest of multinationals keen on tapping the huge Islamic markets. Along the way, Baker Alserhan provides insights into key elements such as, distribution channels, retailing practices, branding, positioning, and pricing; all within the Muslim legal and cultural norms. This second edition brings the book up to date and features a number of new case studies and two additional chapters on Maqasid Al Shariah and the Islamic economy, and a strategic perspective on Islamic marketing and branding.
Number of Pages: 246
Genre: Business + Money Management, Social Science
Sub-Genre: Islamic Studies, International / General, Sales + Selling
Format: Hardcover
Publisher: Taylor & Francis
Author: Baker Ahmad Alserhan
Language: English
Street Date: January 12, 2016
TCIN: 46775948
UPC: 9781472460301
Item Number (DPCI): 247-52-0711
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.
$109.95
Shipping
In stock - free standard shipping with REDcard
Not in stores

Guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.


*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.