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Principles of Marketing - by Philip Kotler & Gary Armstrong (Hardcover)

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About this item

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of MyLab™ and Mastering™ platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering platforms, you may also need a Course ID, which your instructor will provide.

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For Principles of Marketing courses that require a comprehensive text.

This package includes MyLab Marketing.

 

Help readers learn how to create value through customer connections and engagement

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

 

Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

 

Personalize learning with MyLab Marketing

MyLab™ Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

 

0134642317 / 9780134642314 Principles of Marketing Plus MyLab Marketing with Pearson eText -- Access Card Package, 17/e

 

Package consists of:

  • 013449251X / 9780134492513 Principles of Marketing<
Number of Pages: 707
Genre: Business + Money Management
Format: Hardcover
Publisher: Pearson College Div
Author: Philip Kotler & Gary Armstrong
Language: English
Street Date: March 23, 2017
TCIN: 52146038
UPC: 9780134642314
Item Number (DPCI): 248-42-7472
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$301.60
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