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Product Innovation in the Global Fashion Industry (Hardcover)

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As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users. In doing so, this book categorizes product innovation into three levels—materials, style and product development—and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired.
Number of Pages: 145
Genre: Business + Money Management
Series Title: Palgrave Studies in Practice: Global Fashion Brand Management
Format: Hardcover
Publisher: Springer Verlag
Language: English
Street Date: November 28, 2017
TCIN: 53228050
UPC: 9781137523488
Item Number (DPCI): 248-57-0401
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