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Product Management for Dummies (Paperback) (Brian Lawley & Pamela Schure)

Product Management for Dummies (Paperback) (Brian Lawley & Pamela Schure) - image 1 of 1

About this item

Product Management plays a pivotal key in the organizational role, with product managers usually found at companies that build products or technology for customer or internal use. Someone who holds the position of Product Manager is in charge of the product brand, including, but not limited to, marketing, strategy, forecasting, and profit and loss.Product Management for Dummies will teach the foundations of Product Management so that readers can be dramatically more effective in their jobs.

It will include:

  • What Product Management is (and what it is not)
  • The Rising Importance of Product Management in the Corporate World
  • The Product Lifecycle
  • Market Research
  • Competitive Analysis
  • Market and Pricing Strategy
  • Product Roadmaps
  • Influencing, negotiation, and people skills for Product Managers
  • Tools for Product Managers

Learn to:

  • Create a winning strategy for your product
  • Gather and analyze customer and market feedback
  • Prioritize and convey requirements to engineering teams effectively
  • Maximize revenues and profitability
Number of Pages: 366
Genre: Business + Money Management
Sub-Genre: Production + Operations Management
Series Title: For Dummies (Business & Personal Finance)
Format: Paperback
Publisher: John Wiley & Sons Inc
Author: Brian Lawley & Pamela Schure
Language: English
Street Date: January 24, 2017
TCIN: 51157456
UPC: 9781119264026
Item Number (DPCI): 248-16-7944
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MSRPReg: $26.99 Save $8.64 (32% off)
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