About this item
From the basics such as paper sizes and terminology through working with images and text, exploring different pre-press techniques and the processes involved in bringing a product to press and with a resulting pleasing end product, the authors present everything that the reader needs to know in a straightforward and visually strong way. This new edition completely updates the information on the production process, highlighting new techniques and expanding its coverage on digital technologies. In addition, new interviews will be included from design studios using creative or unique production techniques. Since students may eventually be working with international clients, the authors will include both metric and imperial measurements so that students will become familiar with the differences. Expanded coverage of environmental and sustainability issues, especially as they relate to paper choice and use of special processes/inks has also been added.
Number of Pages: 207
Series Title: Required Reading Range
Publisher: Bloomsbury USA Academic
Author: Gavin Ambrose
Street Date: March 24, 2016
Item Number (DPCI): 248-06-5050
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.