Loading, please wait...

product description page

Profit-Driven Business Analytics : A Practitioner's Guide to Transforming Big Data into Added Value

Profit-Driven Business Analytics : A Practitioner's Guide to Transforming Big Data into Added Value - image 1 of 1

About this item

Maximize profit and optimize decisions with advanced business analytics

Profit-Driven Business Analytics provides actionable guidance on optimizing the use of data to add value and drive better business. Combining theoretical and technical insights into daily operations and long-term strategy, this book acts as a development manual for practitioners seeking to conceive, develop, and manage advanced analytical models. Detailed discussion delves into the wide range of analytical approaches and modeling techniques that can help maximize business payoff, and the author team draws upon their recent research to share deep insight about optimal strategy. Real-life case studies and examples illustrate these techniques at work, and provide clear guidance for implementation in your own organization. From step-by-step instruction on data handling, to analytical fine-tuning, to evaluating results, this guide provides invaluable guidance for practitioners seeking to reap the advantages of true business analytics.

Despite widespread discussion surrounding the value of data in decision making, few businesses have adopted advanced analytic techniques in any meaningful way. This book shows you how to delve deeper into the data and discover what it can do for your business.

  • Reinforce basic analytics to maximize profits
  • Adopt the tools and techniques of successful integration
  • Implement more advanced analytics with a value-centric approach
  • Fine-tune analytical information to optimize business decisions

Both data stored and streamed has been increasing at an exponential rate, and failing to use it to the fullest advantage equates to leaving money on the table. From bolstering current efforts to implementing a full-scale analytics initiative, the vast majority of businesses will see greater profit by applying advanced methods. Profit-Driven Business Analytics provides a practical guidebook and reference for adopting real business analytics techniques.

Number of Pages: 398
Genre: Business + Money Management
Sub-Genre: Management
Series Title: Wiley & SAS Business
Format: Hardcover
Publisher: John Wiley & Sons Inc
Author: Wouter Verbeke & Bart Baesens & Cristian Bravo
Language: English
Street Date: October 9, 2017
TCIN: 51766016
UPC: 9781119286554
Item Number (DPCI): 248-32-7778
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.
MSRPReg: $49.95 Save $15.99 (32% off)
In stock - free standard shipping with REDcard
Not in stores

Ratings & reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.

*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.