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Promise of Diversity : How Brazilian Brand Capitalism Affects Precarious Identities and Work (Paperback)
About this item
Nicolas Wasser critically examines how sexual and racial identities are currently being articulated through capitalist brands and labor. On the basis of an ethnographic case study about a Brazilian fashion enterprise, he shows how young lesbian, gay, and black sales employees align themselves with the ambivalent promises put forward by diversity management. Their affective labor, the study argues, is at the center of new and globally unfolding regimes of the precarious. This is a rich sociological account from the Global South that shows how neoliberal logics of self-optimization both traverse and fuel the aspirations of the minoritized.
Number of Pages: 298
Genre: Social Science
Series Title: Postcolonial Studies
Publisher: Columbia Univ Pr
Author: Nicolas Wasser
Street Date: September 26, 2017
Item Number (DPCI): 248-52-7229
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